Zobrazeno 1 - 10
of 31 065
pro vyhledávání: '"Global advertising"'
Autor:
Domzal, Teresa J.1, Kernan, Jerome B.2
Publikováno v:
Journal of Advertising. Dec93, Vol. 22 Issue 4, p1-20. 20p. 2 Black and White Photographs, 4 Charts.
Autor:
Okazaki, Shintaro, Mueller, Barbara
The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews - one focusing on cross-cultural research published during the past decade, the other exploring
Publikováno v:
Advertising Industry Profile: Global. Mar2017, p1-37. 37p.
Autor:
Chow, Simeon1 simeon.chow@gfk.com, Amir, Sarit2 sarit.amir@gfk.com
Publikováno v:
Journal of Advertising Research. Sep2006, Vol. 46 Issue 3, p301-314. 14p.