Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Glenn L. Christensen"'
Autor:
Sterling A. Bone, Glenn L. Christensen, Jerome D. Williams, Samantha N. N. Cross, Stephanie Dellande
Publikováno v:
Journal of the Association for Consumer Research. 8:107-119
Autor:
Maura L. Scott, Sterling A. Bone, Glenn L. Christensen, Anneliese Lederer, Martin Mende, Brandon G. Christensen, Marina Cozac
Publikováno v:
Journal of Marketing Research. :002224372311764
Three field studies and a laboratory experiment reveal racial discrimination in financial loan services. The results show that (a) service employees provide Black (vs. White) customers with inferior service outcomes (i.e., products offered), (b) Blac
Autor:
Sterling A. Bone, Glenn L. Christensen, Jerome D. Williams, Stella Adams, Anneliese Lederer, Paul C. Lubin
Publikováno v:
Journal of Public Policy & Marketing. 38:391-399
Autor:
Anneliese Lederer, Sterling A. Bone, Paul C. Lubin, Jerome D. Williams, Stella J. Adams, Glenn L. Christensen
Publikováno v:
Management Faculty Publications
With limited financial sophistication, entrepreneurial consumers approach the financial marketplace more like retail financial consumers than business customers. However, the assumption of both legislators and regulators is that business-borrowers ar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d7432fdd083c84c7bb5b06e1085b063
https://digitalcommons.usu.edu/manage_facpub/366
https://digitalcommons.usu.edu/manage_facpub/366
Publikováno v:
Journal of Marketing, 71(July), 194-214. SAGE Publications Inc.
Service recovery research remains conflicted in its understanding of consumers' recovery expectations and of why similar goods or service failures may lead to different recovery expectations. The authors argue that this conflict results from the assu
Autor:
Glenn L. Christensen, Jerry C. Olson
Publikováno v:
Psychology and Marketing. 19:477-501
In the quest to understand the customer, consumer researchers, whether practitioner or academic, must understand the perceived personal relevance of a product, service, or brand from the consumers' perspective. Fundamentally, what must be understood
Many forecasting methodologies used in the new product development process are superficial techniques that either fail to incorporate the voice of the consumer or only touch on superficial consumer attitudes while completely ignoring the affectively
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4bb72dc73a5c8c4659e3b8e257eabb84
https://doi.org/10.1016/s1477-4070(07)00208-5
https://doi.org/10.1016/s1477-4070(07)00208-5
Publikováno v:
SSRN Electronic Journal.
We further the understanding of cross-sectional differences in trading activity. Specifically, we link a firm’s visibility, as measured by advertising, to its stock turnover. First, we suggest three mechanisms (beyond simple awareness) capable of e
Publikováno v:
Journal of Consumer Research. 41(2):451-451
This research investigates the experience of systemic restricted choice and its impact on self-concept among racial and ethnic minority consumers seeking financing. Choosing loans is an involved consumer choice journey, and encountering systemic, chr
Autor:
Eric D. DeRosia, Glenn L. Christensen
Publikováno v:
Qualitative Market Research: An International Journal. Jan2009, Vol. 12 Issue 1, p15-35. 21p.