Výsledky vyhledávání - "Glenn B. Voss"

The Effects of Competitive Density on Traded and Local Market Performance in the Nonprofit Performing Arts Sector

Autor: Ernan Haruvy, Glenn B. Voss, Richard A. Briesch, Zannie Giraud Voss

Publikováno v: SSRN Electronic Journal.

This study examines the effects of local competition on product innovation and performance in local versus traded markets, with empirical evidence from the performing arts sector. Local markets feature locally produced and consumed offerings and cons

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9e5fbb335f970983464f05d2b3b78e96
https://doi.org/10.2139/ssrn.3843038

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Strategic Ambidexterity in Small and Medium-Sized Enterprises: Implementing Exploration and Exploitation in Product and Market Domains

Autor: Zannie Giraud Voss, Glenn B. Voss

Publikováno v: Organization Science. 24:1459-1477

Balancing exploration and exploitation is a critical challenge that is particularly difficult for smaller, nascent organizations that lack the resources, capabilities, and experience necessary to successfully implement ambidexterity. To better unders

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e6d75eea861ad677d187802c7ae0bc4e
https://doi.org/10.1287/orsc.1120.0790

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When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications

Autor: Kathleen Seiders, Andrea Godfrey, Glenn B. Voss

Publikováno v: GfK Marketing Intelligence Review. 4:8-15

In an effort to build long-term, profitable relationships, many companies systematically engage in multichannel relational communication - personalized messages sent to existing customers through various channels as part of a broader relationship mar

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7e0819273eec242afbb2881934b95e61
https://doi.org/10.2478/gfkmir-2014-0029

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Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication

Autor: Kathleen Seiders, Glenn B. Voss, Andrea Godfrey

Publikováno v: ResearcherID

In an effort to build long-term, profitable relationships, many companies systematically engage in multichannel relational communication—personalized messages sent to existing customers through various channels as part of a broader relationship mar

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2368232832ddc3cf133eefa3d3e2be42
https://doi.org/10.1509/jmkg.75.4.94

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How Complementarity and Substitution Alter the Customer Satisfaction–Repurchase Link

Autor: Glenn B. Voss, Kathleen Seiders, Andrea Godfrey

Publikováno v: Journal of Marketing. 74:111-127

Customer satisfaction is universally acknowledged as a key driver of customer repurchase behavior, but recent evidence suggests that satisfaction has no effect on repurchase under certain circumstances. In this study, the authors develop a framework

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a66aeebf61736434cb88075bd0a9e3da
https://doi.org/10.1509/jmkg.74.6.111

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How do price range shoppers differ from reference price point shoppers?

Autor: Glenn B. Voss, Sangkil Moon

Publikováno v: Journal of Business Research. 62:31-38

Existing research demonstrates that reference price models can explain a significant amount of the variation in customers' price perceptions and purchase behaviors. This study extends the reference price literature by introducing the price range mode

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3ecb469dcf80221114d8552e7c36abb5
https://doi.org/10.1016/j.jbusres.2008.01.017

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Competitive Density and the Customer Acquisition–Retention Trade-Off

Autor: Zannie Giraud Voss, Glenn B. Voss

Publikováno v: Journal of Marketing. 72:3-18

The authors build on conceptual and analytic evidence to argue that firms can increase performance by shifting emphasis away from customer retention strategies toward customer acquisition strategies as competitive density (i.e., the number of competi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4639e4fdef22711605702fc7e6974c99
https://doi.org/10.1509/jmkg.72.6.3

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