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pro vyhledávání: '"Glenn Asano"'
Publikováno v:
Journal of Electronic Commerce in Organizations. 17:30-43
Using a restricted probability sample of 269 participants, the key findings were: (a) that negative online reviews have a higher negative impact on customer equity than positive online reviews; this is a significant finding because previous findings
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4504c22d51b10a1060bd2ba6fea97d48
https://doi.org/10.4018/jeco.2019100103
https://doi.org/10.4018/jeco.2019100103
