Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Glen Urban"'
The introduction of Tagamet in the United States in 1977 represented both a revolution in ulcer therapy and the beginning of an important new industry. Today there are four prescription H2- antagonist drugs: Tagamet, Zantac, Pepcid and Axid, and they
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::0c30de26e05c30294f33ea0aca86773b
http://www.nber.org/papers/w4904.pdf
http://www.nber.org/papers/w4904.pdf
Autor:
Glen Urban
Traditional'push/pull'marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This b