Zobrazeno 1 - 10 of 17 pro vyhledávání: '"Glen M. Broom"'
1
An Open-System Approach to Building Theory in Public Relations
Autor: Glen M. Broom
Publikováno v: Journal of Public Relations Research. 18:141-150
Theory construction in public relations requires both scientific methods and openness to conceptual and methodological input from the larger fields of communication and human behavior. The alternative is to turn inwardly to the narrowly defined publi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e3a41b7a361c7a04e84e3f6885748586
https://doi.org/10.1207/s1532754xjprr1802_4
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2
Elektronická kniha
Cutlip and Center's Effective Public Relations : International Edition
Autor: Glen M. Broom
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution t
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3
Toward a Concept and Theory of Organization-Public Relationships
Autor: Glen M. Broom, James Ritchey, Shawna Casey
Publikováno v: Journal of Public Relations Research. 9:83-98
This article explores the concept of relationships in the theory and practice of public relations. Even though the public relations function builds and maintains organizations' relationships with publics, we found few definitions of such relationship
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b1bc43482fdfa0781a49fda16c4908f3
https://doi.org/10.1207/s1532754xjprr0902_01
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4
Evolution of the Manager Role in Public Relations Practice
Autor: Glen M. Broom, David M. Dozier
Publikováno v: Journal of Public Relations Research. 7:3-26
We conducted a comparison of public relations manager role enactment in 1979 and 1991. Using independent systematic samples of Public Relations Society of America members in 1979 (N = 440) and 1991 (N = 203). variables related to role enactment were
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::94e9e3c325171c28c0415a5676581432
https://doi.org/10.1207/s1532754xjprr0701_02
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5
History and Concepts of Public Relations
Autor: Glen M. Broom
Publikováno v: 21st Century Communication: A Reference Handbook 21st century communication: A reference handbook
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8a091a7e40060d633103af24b984b595
https://doi.org/10.4135/9781412964005.n76
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6
Public relations and marketing: Dividing the conceptual domain and operational turf
Autor: Glen M. Broom, Martha M. Lauzen, Kerry Tucker
Publikováno v: Public Relations Review. 17:219-225
In January 1989, four national leaders in marketing and public relations met in San Diego to clarify the concepts underlying these two management functions. Colloquium participants agreed that public relations and marketing use the same techniques to
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5be69d5c73c677a062959e1007671e86
https://doi.org/10.1016/0363-8111(91)90018-g
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8
Testing the practitioner's impact on clients
Autor: Glen M. Broom, George Davey Smith
Publikováno v: Public Relations Review. 5:47-59
How do public relations clients view their consultants? What type of performance will earn high ratings and what type will rate low? These questions were considered by researchers who constructed a typology of public relations roles which were scruti
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c9afc03e770467f698a2aa762b7646db
https://doi.org/10.1016/s0363-8111(79)80027-2
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