Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Giuseppe Musarra"'
Publikováno v:
Industrial Marketing Management. 112:40-50
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6a4d810d254cff7c8e210c3f66e515d
https://doi.org/10.1016/j.indmarman.2023.04.014
https://doi.org/10.1016/j.indmarman.2023.04.014
Publikováno v:
Psychology & Marketing. 39:1706-1724
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b77b5a837e88da809b1a8754c5544137
https://doi.org/10.1002/mar.21694
https://doi.org/10.1002/mar.21694
Publikováno v:
Journal of Business Research. 143:157-170
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b16460fdede8e650dbd09e59f927a98d
https://doi.org/10.1016/j.jbusres.2022.01.064
https://doi.org/10.1016/j.jbusres.2022.01.064
Publikováno v:
Industrial Marketing Management. 93:76-89
Few alliance studies have theorized that opportunism’s effect on performance efficiency is contingent on other factors. Our study posits that alliance partner size and no end-point serve as interface structure mechanisms that condition the efficien
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::09ee1be8f2731db01e35a197fc2fbe26
https://doi.org/10.1016/j.indmarman.2021.01.003
https://doi.org/10.1016/j.indmarman.2021.01.003
Publikováno v:
Journal of Business Ethics. 164:261-285
Individual actions designed to address issues of public concern is a common theme in the discourse on how to mobilize resources and target efforts toward sustainable practices. We contribute to this area by (1) developing and empirically validating a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f183cb6c6be8ecec5494bb752c71a927
https://doi.org/10.1007/s10551-019-04276-8
https://doi.org/10.1007/s10551-019-04276-8
Publikováno v:
Technological Forecasting and Social Change. 181:121770
Both scholars and practitioners highlight the critical role of mutual trust in cross-border technology business relationships. Yet the alliance literature has overlooked the role of emotions and cultural intelligence in developing mutual trust. In a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d56fa8f9c6ef3c836c92f5604733d902
https://doi.org/10.1016/j.techfore.2022.121770
https://doi.org/10.1016/j.techfore.2022.121770
Autor:
Neil A. Morgan, Giuseppe Musarra
Marketing is an applied discipline. As new generations of technology affecting marketing practice develop, marketing theories have to be re-visited, adjusted, and sometimes scrapped and replaced with new theory as new phenomenon emerge in the increas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40afdab522d49ed218fb91ef8ee081a8
Autor:
Giuseppe Musarra, Vita Kadile
Publikováno v:
Global Fashion Management Conference. 2018:1087-1091
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f30c15906057b564552b241d02895fdd
https://doi.org/10.15444/gmc2018.09.03.01
https://doi.org/10.15444/gmc2018.09.03.01
Publikováno v:
Industrial Marketing Management. 55:10-21
Strategic alliances are fraught with risks, such as the uncontrolled disclosure of core knowledge via opportunistic learning. The usefulness of monitoring in policing opportunism notwithstanding, a contrasting view is that monitoring mechanisms can t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cfa843f3e3d4f70dc51f87c90c97f538
https://doi.org/10.1016/j.indmarman.2016.02.012
https://doi.org/10.1016/j.indmarman.2016.02.012
Publikováno v:
Global marketing conference proceeding.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8658c194ccda2545166f427fe5259ded
https://doi.org/10.15444/gmc2016.07.05.03
https://doi.org/10.15444/gmc2016.07.05.03