Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Giuliana Isabella"'
Autor:
Marcelo Luiz Dias da Silva Gabriel, Jose Afonso Mazzon, Giuliana Isabella, Ricardo Limongi França Coelho, Evandro Luiz Lopes, Vinicius Andrade Brei
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 28, Iss 4, Pp e240246-e240246 (2024)
Objective: to examine the contemporary challenges faced by the survey method in the administration field, particularly in marketing, due to the emergence of new technologies and changes in respondent behavior. Provocations: with the rise of artificia
Externí odkaz:
https://doaj.org/article/65fbb61e66b94e508972397edca3571d
Publikováno v:
RAUSP Management Journal, Vol 58, Iss 3, Pp 249-255 (2023)
Externí odkaz:
https://doaj.org/article/a283a2612e5e44dfa0bbe9ed86e60c89
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 27, Iss 4, Pp e220300-e220300 (2023)
Objective: this research aims to identify the key characteristics that influence viewers to watch and share ads. Theoretical approach: by exploring both technical and subjective attributes, this study provides valuable insights for advertisers to enh
Externí odkaz:
https://doaj.org/article/fa1330291ce647fabbcf729adedd6c25
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 62, Iss 6 (2022)
O tema da recuperação de serviços tem sido amplamente estudado e é relevante para mercados em que consumidores recompram produtos ou serviços. São dois os aspectos normativos da recuperação de serviços: como uma empresa deve agir após uma f
Externí odkaz:
https://doaj.org/article/ee632acd8ec04b52a68bfa208001a13c
Publikováno v:
RAUSP Management Journal, Vol 55, Iss 3, Pp 375-391 (2020)
Purpose – The purpose of this paper is to investigate the emotional contagion theory in print ads, and expand the literature of smiling to different type of smiles and gender congruency. Emotional contagion happens when an emotion is transferred fr
Externí odkaz:
https://doaj.org/article/810a45cc037e49ee8d851c3382b66a13
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 60, Iss 1, Pp 33-46 (2020)
The digital age has changed how brands communicate and interact with their consumers, and intensified the influence of negative word of mouth on a brand’s reputation. This study investigates which response strategies are employed to protect organiz
Externí odkaz:
https://doaj.org/article/c95f067a746144c7800b84d098294781
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 22, Iss 3 (2020)
Purpose – The purpose of this paper is to investigate the relationship between corporate governance structure and GRI reporting. More specifically, the study seeks to analyse board independence, board size and ownership concentration and their r
Externí odkaz:
https://doaj.org/article/dd0bcc5092494401b896a0c190f5ad36
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 60, Iss 1 (2019)
A era digital modificou a forma como as empresas se comunicam e interagem com seus consumidores e intensificou a influência do boca a boca negativo na reputação das marcas. O presente artigo investiga quais estratégias de respostas estão sendo e
Externí odkaz:
https://doaj.org/article/46d26feedd594f49be20336afec94601
Publikováno v:
BAR: Brazilian Administration Review, Vol 16, Iss 3, p e180106 (2019)
The analysis of public policies often fails to account for effects beyond mere cost-benefit analysis. Incorporating elements from the literature on system dynamics, complexity and legitimacy, the present paper develops a framework to understand long-
Externí odkaz:
https://doaj.org/article/d34a6b2c768545beabd164005ff86d36
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 19, Iss 5, Pp 626-648 (2015)
Embarrassment is an emotion that emerges during various purchase and consumption situations. There is a lack of studies comprehensively addressing how consumers behave when they are embarrassed. Therefore, the aim of this paper is to map how consum
Externí odkaz:
https://doaj.org/article/e055dd9d1e2a49c586fe974c26cf4c57