Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Giulia, Miniero"'
Publikováno v:
Journal of Philanthropy and Marketing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8db74dd3260f213bed24ea7205cbb5d6
https://doi.org/10.1002/nvsm.1784
https://doi.org/10.1002/nvsm.1784
Autor:
Marta Pizzetti, Giulia Miniero
Publikováno v:
The Oxford Handbook of Arts and Cultural Management ISBN: 9780197621615
Audience development and audience engagement are strategic activities for every cultural institution. The implementation of digital experiences is now becoming an interesting approach for cultural institutions, such as museums, to reinforce the relat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86a46de418350c97be0dd0b5ef5f00f3
https://doi.org/10.1093/oxfordhb/9780197621615.013.26
https://doi.org/10.1093/oxfordhb/9780197621615.013.26
Publikováno v:
Italian Journal of Marketing. 2020:289-308
The paper purpose is to investigate the green consumption behaviour of the Millennials generation. The paper aims to understand if all Italian Millennials are similar in terms of green consumption and if there are differences in adopting and consumin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8fd45405ad770de243a19b9c04219d89
https://doi.org/10.1007/s43039-020-00015-4
https://doi.org/10.1007/s43039-020-00015-4
Publikováno v:
Design Thinking for Food Well-Being ISBN: 9783030542955
Adolescence is a transitional phase that spans from childhood to adulthood, during which physical and psychological mutations transform the individual. In this life stage, young consumers become more independent and start to take the first autonomous
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be5c03d25f2429a6215cab589efa7ea9
https://doi.org/10.1007/978-3-030-54296-2_9
https://doi.org/10.1007/978-3-030-54296-2_9
Publikováno v:
Sustainability, Vol 13, Iss 13730, p 13730 (2021)
Sustainability; Volume 13; Issue 24; Pages: 13730
Sustainability; Volume 13; Issue 24; Pages: 13730
Sharing economy brought changes both at the macroeconomic and the individual level. New models of consumption, such as the liquid one, are becoming very frequent, shaping countries’ productive systems and consumers’ habits. This paper—combining
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f3225bdf1cbb96e12b81e859ed7d08cd
http://hdl.handle.net/11573/1593947
http://hdl.handle.net/11573/1593947
Autor:
Giulia Miniero, Christian Holst
Publikováno v:
Managing the Cultural Business ISBN: 9781003022459
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ab5f15541efb2bf9e3d1ae1a9640374
https://doi.org/10.4324/9781003022459-10
https://doi.org/10.4324/9781003022459-10
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Mobile devices possess the ability to enable consumers to use and interact with in-store based technology (Grewal et al. 2016). Despite the increasing interest in this topic, relevant both for academics and practitioners, to date, only few studies ha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9ddc7dc233f929c38eee3059e415a12f
http://hdl.handle.net/11573/1437158
http://hdl.handle.net/11573/1437158
Publikováno v:
BASE-Bielefeld Academic Search Engine
Purpose The purpose of the paper is to investigate the role individual fantastical thinking (FT) plays in increasing the returns of value co-production by using technology-based services (TBSs). Design/methodology/approach This research combines 3 la
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f463d2eecdc3d74452730eafead5613c
http://hdl.handle.net/11573/1435029
http://hdl.handle.net/11573/1435029
Publikováno v:
BASE-Bielefeld Academic Search Engine
Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning. However, its effects are still unclear both at the aggregate and indivi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4086300f732fb68938148fc51af9a2b2
https://doi.org/10.5897/ajbm2018.8631
https://doi.org/10.5897/ajbm2018.8631