Zobrazeno 1 - 10
of 57
pro vyhledávání: '"Gita Venkataramani Johar"'
Publikováno v:
Journal of Personality and Social Psychology. 123:1223-1242
People are excessively confident that they can judge others' characteristics from their appearance. This research identifies a novel antecedent of this phenomenon. Ten studies (N = 2,967, 4 preregistered) find that the more people believe that appear
Autor:
Gita Venkataramani Johar
Publikováno v:
Journal of Consumer Psychology. 32:374-383
Autor:
Gita Venkataramani Johar, Youjung Jun
Publikováno v:
Journal of the Association for Consumer Research. 7:107-114
Autor:
Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie K. John, Aparna A. Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole L. Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a7f58dd1739cd6c88e9a9c2f28e49fee
Publikováno v:
Journal of Consumer Research. 48:817-838
This research sheds light on consumer motivations for participating in the sharing economy and examines downstream consequences of the uncovered motivations. We use text-mining techniques to extract Airbnb hosts’ motivations from their responses to
Publikováno v:
Journal of Marketing. 85:1-9
Publikováno v:
Journal of the Association for Consumer Research. :000-000
Publikováno v:
Journal of Marketing. :002224292311718
Technologies are becoming increasingly autonomous, able to complete tasks on behalf of consumers without human intervention. For example, robot vacuums clean the floor while cooking machines implement recipes on their own. These autonomous products f
Publikováno v:
Journal of Retailing. 96:74-87
Technologies are becoming increasingly autonomous, able to make decisions and complete tasks on behalf of consumers. Virtual assistants already take care of grocery shopping by replenishing used up ingredients while cooking machines prepare these ing
Publikováno v:
Journal of Marketing Research. 55:752-765
Research has shown that possessions have the power to change consumers’ self-construal and activate different aspects of the self. Building on this literature, the authors suggest that the salience of product ownership not only activates the produc