Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Girish Mallapragada"'
Publikováno v:
Production and Operations Management. 31:3525-3542
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd7614937f7528e03a84fa46b55b2082
https://doi.org/10.1111/poms.13780
https://doi.org/10.1111/poms.13780
Autor:
Narongsak (Tek) Thongpapanl, Sourav Bikash Borah, Girish Mallapragada, Raghu Bommaraju, Rajkumar Venkatesan
Publikováno v:
International Journal of Research in Marketing. 39:603-618
Interfirm collaboration and exchange relationships are fundamental to how value is created, managed, and exchanged between firms. In this paper we first identify three major research themes (nature, governance, and outcomes) that existing research ha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca9587a5f46bf2626ea64e04d0dd9e81
https://doi.org/10.1016/j.ijresmar.2021.09.012
https://doi.org/10.1016/j.ijresmar.2021.09.012
Publikováno v:
Journal of Marketing. 86:117-134
Crowdfunding has emerged as a mechanism to raise funds for entrepreneurial ideas. On crowdfunding platforms, backers (i.e., individuals who fund ideas) jointly fund the same idea, leading to affiliations, or overlaps, within the community. The author
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d3924ea6071ac455cac8871bd6cb4d7
https://doi.org/10.1177/00222429211031814
https://doi.org/10.1177/00222429211031814
Publikováno v:
Marketing Science. 40:305-324
We investigate how political ads on television impact how viewers respond to subsequent nonpolitical ads.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6b60c15469468619581411c1c48698aa
https://doi.org/10.1287/mksc.2020.1260
https://doi.org/10.1287/mksc.2020.1260
Autor:
Girish Mallapragada
Publikováno v:
SSRN Electronic Journal.
A firm’s strategic emphasis, i.e., its relative focus on value appropriation vs. value creation, provides insights on how the firm expects to position itself for future growth. In addition to organizing activities in-house, firms also rely on exter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1fc1d12c6f056e3d9352c641ea32a206
https://doi.org/10.2139/ssrn.3612429
https://doi.org/10.2139/ssrn.3612429
Publikováno v:
Journal of Marketing. 82:132-148
Firms’ boards of directors affect many strategic outcomes. Yet the impact of boards on new products, a key organizational adaptation mechanism, has been overlooked. Addressing this gap, the authors consider the effect of the firm's board interlock
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26cb924d0ffabdf7988105dc90574ca3
https://doi.org/10.1509/jm.16.0120
https://doi.org/10.1509/jm.16.0120
Autor:
Raji Srinivasan, Girish Mallapragada
Publikováno v:
Decision Sciences. 48:1164-1197
A growing trend in improving innovation outcomes is to go outside the firm's boundaries. One mechanism by which firms extend organizational boundaries is through franchising their channels. Yet, the effects of franchising on innovation outcomes have
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e6e950e6cd6334c81d9065a1c373ff0
https://doi.org/10.1111/deci.12258
https://doi.org/10.1111/deci.12258
Publikováno v:
Journal of Marketing. 80:21-38
Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms, considering the many pertinent factors that influence behavior, including the product being shopped (i.e., the “what”) and t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed67f55dc48074c31e9e29570dd6d7bf
https://doi.org/10.1509/jm.15.0138
https://doi.org/10.1509/jm.15.0138
Publikováno v:
Customer Needs and Solutions. 3:29-41
In academia, citations received by articles are a critical metric for measuring research impact. An important aspect of publishing in academia is the ability of the authors to navigate the review process, and despite its critical role, very little is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c44857ebb184c78cda21aa1b5d150c3
https://doi.org/10.1007/s40547-015-0060-1
https://doi.org/10.1007/s40547-015-0060-1
Publikováno v:
Journal of the Academy of Marketing Science. 43:610-628
Business-to-business electronic markets have emerged as robust, legitimate channels for conducting transactions, where firms participate in these markets according to their investments in the channel, such that they might participate as an expert, ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3da265882425fd47163fd55698888ad0
https://doi.org/10.1007/s11747-014-0411-8
https://doi.org/10.1007/s11747-014-0411-8