Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Giovanni Luca Cascio Rizzo"'
Publikováno v:
Journal of Consumer Research.
Influencer marketing has become big business. But while influencers have the potential to spread marketing messages and drive purchase, some posts get lots of engagement and boost sales, while others do not. What makes some posts more impactful? This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f92bb51ec3b537b03f225fbecb04289
https://doi.org/10.1093/jcr/ucad017
https://doi.org/10.1093/jcr/ucad017
In the midst of the influencer marketing boom, more and more companies are shifting resources from real to virtual (or computer-generated) influencers. But while virtual influencers have the potential to engage consumers and drive action, some posts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::17da77a58138b2dd94faa13a82502b54
Publikováno v:
Journal of Cleaner Production. 375:134091
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6780e3524c5327374cfed44513132d01
https://doi.org/10.1016/j.jclepro.2022.134091
https://doi.org/10.1016/j.jclepro.2022.134091
Publikováno v:
Exploring Service Science ISBN: 9783030387235
IESS
IESS
The aim of this article is to discuss an advanced approach to recommendation systems, based on the adoption of Deep Feed-Forward Neural Networks. Recommendation engines are data-driven infrastructures designed to help customers in their decision-maki
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1d9efcdb6ad95870ba3eaaa284b84dc0
http://hdl.handle.net/11385/205416
http://hdl.handle.net/11385/205416