Zobrazeno 1 - 10
of 82
pro vyhledávání: '"Gillian Sullivan Mort"'
Publikováno v:
Management Research Review, 2015, Vol. 38, Issue 9, pp. 970-991.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MRR-11-2013-0262
Publikováno v:
International Journal of Bank Marketing. 39:381-401
PurposeThis paper aims to explore the effects of the customer-to-customer co-creation experiences of savings/credit groups in the African context and how savings/credit groups influence financial capability and enhance financial well-being.Design/met
Publikováno v:
International Journal of Bank Marketing. 39:360-380
PurposeThis paper aims to examine customer experience value orchestrated by non-banks' financial touchpoints to understand how they enhance the financial inclusion of low-income consumers.Design/methodology/approachTwo independent but related studies
Publikováno v:
Industrial Marketing Management. 89:181-195
We examine the role of learning firm-specific advantages of small and medium size (SME) service firms in their internationalization. We focus on technical services that have received limited scholarly attention. We theorize that innovative born globa
Autor:
Gillian Sullivan Mort, Quan Anh Nguyen
Publikováno v:
International Entrepreneurship and Management Journal. 17:1781-1803
For born global firms, which embark on a special internationalisation pathway and shift from a cohort of individuals to small effective ventures, microfoundations play a significant but underexplored role in building organisational capabilities. This
Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective: An Abstract
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b18c098ae3794558e7521c953227b478
https://doi.org/10.1007/978-3-030-95346-1_195
https://doi.org/10.1007/978-3-030-95346-1_195
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 32:1-3
The topic of volunteer recruitment, activation, commitment, and retention is an area of growing concern in the nonprofit sector. There is a consistent view in research literature (Cuskelly, Hoye, &...
Autor:
Stephen Singaraju, Timothy Marjoribanks, Mehdi Taghian, Clare D'Souza, Gillian Sullivan-Mort, M. D. Manirujjaman
Publikováno v:
Tourism Recreation Research. 44:533-549
This research sheds light on community organisations and how they can shape the landscape for ecotourism sustainability. It identifies work identity attributes that involve pro-environmenta...
Publikováno v:
Industrial Marketing Management. 78:122-136
This paper sets out to understand how entrepreneurial founders of born global firms acquire, transform and deploy new knowledge resources for early internationalization. Adopting a dynamic capabilities view and using a sample of high-tech B-to-B firm
Autor:
Gillian Sullivan-Mort, Tavleen Kaur, Michael G. Luchs, Mia M. Birau, Carlos Trujillo, Yuliya A. Komarova, Sunaina Chugani, Miguel Angel Zúñiga, Lucie K. Ozanne, Farnoush Reshadi, Julia Belyavsky Bayuk, Hyeyoon Bae, Atar Herziger, Marieke L. Fransen, Elizabeth A. Minton, David Glen Mick, Jason Stornelli
Publikováno v:
Journal of Public Policy & Marketing, 40, 2, pp. 226-244
Journal of Public Policy and Marketing
Journal of Public Policy and Marketing, American Marketing Association, 2021
Journal of Public Policy & Marketing, 40, 226-244
Journal of Public Policy and Marketing
Journal of Public Policy and Marketing, American Marketing Association, 2021
Journal of Public Policy & Marketing, 40, 226-244
International audience; Contemporary consumers, societies, and ecologies face many challenges to well-being. Consumer researchers have responded with new attention to what engenders happiness and flourishing, particularly as a function of consuming m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84f109ccca0ac3006622f47e4a0766dd
https://hal.archives-ouvertes.fr/hal-03188180
https://hal.archives-ouvertes.fr/hal-03188180