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Behind the headlines, things are happening—remorselessly and inexorably. They will have more impact on the world than the passing news in today's headlines. The new global environment will be very different. Are you prepared? How will you, your fam
Autor:
Gill Ringland, Laurie Young
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted