Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Giles D'Souza"'
Publikováno v:
Journal of Marketing Theory and Practice. 28:3-25
The authors investigate the adoption process as a sequence of purchases and examine how marketing and consumer antecedents will influence the timing and depth of the process. The authors find (1) m...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9131ef6a6f6536c9eb927764c98d60c4
https://doi.org/10.1080/10696679.2019.1662311
https://doi.org/10.1080/10696679.2019.1662311
Autor:
Seungwon Lee, Chelsea Doktorchik, Elliot Asher Martin, Adam Giles D'Souza, Cathy Eastwood, Abdel Aziz Shaheen, Christopher Naugler, Joon Lee, Hude Quan
BACKGROUND Electronic medical records (EMRs) contain large amounts of rich clinical information. Developing EMR-based case definitions, also known as EMR phenotyping, is an active area of research that has implications for epidemiology, clinical care
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::110b3bca4a1b4721112fe5e86d5beb20
https://doi.org/10.2196/preprints.23934
https://doi.org/10.2196/preprints.23934
Autor:
Giles D’Souza, Sarah Alhouti
Publikováno v:
Journal of Consumer Marketing. 35:277-286
Purpose The purpose of this paper is to determine how consumers benefit from corporate social responsibility (CSR) and whether spiritual benefits are a stronger outcome of CSR. Design/methodology/approach Items for values are developed and tested pri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::579c20cd57153b6f71a28d769f04bc9d
https://doi.org/10.1108/jcm-08-2016-1895
https://doi.org/10.1108/jcm-08-2016-1895
Publikováno v:
Journal of Consumer Marketing. 33:574-584
Purpose Single males and females are an under-studied segment of grocery shoppers. This study aims to compare the shopping habits of single males with single females and couples. Design/methodology/approach Structural equation modeling is used to ana
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d8757894bff34c2bd523375d31a9722
https://doi.org/10.1108/jcm-11-2015-1623
https://doi.org/10.1108/jcm-11-2015-1623
Publikováno v:
Journal of Marketing Theory and Practice. 23:75-93
The use of religion as part of a marketing communication strategy can be a source of controversy (Karoub 2013; D.W. Miller 2012). This study investigates how consumers react to an online retailer’s religious bioiliation using a belief congruence th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e8e975aa59a272aba91efbff9188be1
https://doi.org/10.1080/10696679.2015.980176
https://doi.org/10.1080/10696679.2015.980176
Publikováno v:
Journal of Marketing Analytics. 2:18-32
Loyalty programs have evolved in recent years to become a key component of customer relationship management. The creation of huge databases from these loyalty programs has created a need for methodologies capable of generating meaningful insights fro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95fde692757942f17b73f74621389989
https://doi.org/10.1057/jma.2014.2
https://doi.org/10.1057/jma.2014.2
Publikováno v:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
The emergence of multiple marketing data sets available to marketers has created a need for the best way to analyze and interpret purchasing behaviors among varying segments of customers. In this paper, the loyalty card program of a U.S. mass merchan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8209c837056eb00c703038f5a22da3c
https://doi.org/10.1007/978-3-319-50008-9_146
https://doi.org/10.1007/978-3-319-50008-9_146
Publikováno v:
Review of Marketing Science. 15
The authors empirically examine changes in household grocery budget allocation using IRI panel data for 2001, which track more than 4,000 panel households’ specific purchases of 31 product categories across supermarkets and drug stores, while recor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2e3b5a4dffc99efcfdfbd306293a9e0
https://doi.org/10.1515/roms-2016-0037
https://doi.org/10.1515/roms-2016-0037
Publikováno v:
Journal of Business & Industrial Marketing. 27:29-40
Purpose – New internet technologies are not always readily accepted by target users – especially by small companies. More effective identification of target market characteristics and requirements associated with the adoption and ongoing usage of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d781ff22845b8cccd2672dea4572fce6
https://doi.org/10.1108/08858621211188948
https://doi.org/10.1108/08858621211188948
Publikováno v:
Journal of Product & Brand Management. 20:343-355
PurposeThe aim of this paper is to develop a measurement scale that encompasses a wide array of product characteristics. In addition, a comprehensive model is developed and tested illustrating the relationship among product characteristics and with a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2465eec964dd6d584be7c0882cdf9770
https://doi.org/10.1108/10610421111157874
https://doi.org/10.1108/10610421111157874