Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Gilbert Swinnen"'
Publikováno v:
Journal of Business Economics and Management, Vol 17, Iss 4 (2016)
The main goal of this paper is the calculation of a multi-product model of Customer Potential Value using the Probit method. The results of this first analysis are used to perform an ex-post segmentation of customers, whose output can be employed to
Externí odkaz:
https://doaj.org/article/5bf59176175d4d9fac226148461dbe1f
Publikováno v:
Journal of Service Management, 2016, Vol. 27, Issue 4, pp. 591-618.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-11-2015-0364
Publikováno v:
Renewable energy
This study investigated the effects of using a standardized PowerPoint lecture to provide young people with nuanced information about bioenergy. The study's aim was to understand the relationShip between knowledge and participants' perception of bioe
Publikováno v:
Journal of Service Management. 27:591-618
Purpose – The purpose of this paper is to profile grocery retailers in terms of seven value types based on Holbrook’s value typology; to link these value types to three key outcomes (i.e. satisfaction, repurchase intention, and word-of-mouth); an
Autor:
A. de Beuckelaer, Gilbert Swinnen
Publikováno v:
Cross-Cultural Analysis ISBN: 9781315537078
Making valid comparisons of latent variable (LV) mean scores1 across groups is anything but a trivial task as it relies on stringent measurement invariance conditions. Many authors (e.g., Little, 1997; Meredith, 1993; Van de Vijver & Leung, 1997) hav
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b048d4038107195ff7418cc1a7065bc6
https://doi.org/10.4324/9781315537078-5
https://doi.org/10.4324/9781315537078-5
Purpose The purpose of this paper is to provide a customer lifetime value (CLV) model to carefully assess and classify banking customers using individual measures and covering customers’ relationships with a portfolio of products of the company. De
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::afea335a053b194581ae71b98887b748
http://hdl.handle.net/1942/24113
http://hdl.handle.net/1942/24113
Publikováno v:
Journal of Environmental Psychology. 40:351-358
Although retailers know that consumers do not like cluttered stores, messy layouts are sometimes inevitable. This research examines whether diffusing pleasant scents can overcome consumers' negative response to a messy store. Specifically, this study
Publikováno v:
Energy Policy. 67:447-458
Dissemination programs of nontraditional cookstoves often fail. Nontraditional cookstoves aim to solve problems associated with biomass fuel usage in developing countries. Recent studies do not explain what drives user's cookstove choice. This study
Publikováno v:
Cuadernos de Economía y Dirección de la Empresa. 16(2):83-94
El valor percibido por el consumidor es un concepto de creciente interés para gestores e investigadores en marketing debido al importante papel que juega en la obtención de una ventaja competitiva sostenida. Pese a esta relevancia manifiesta, hasta
Publikováno v:
Journal of Business Economics and Management; Vol 17 No 4 (2016); 580-597
Journal of Business Economics and Management, Vol 17, Iss 4 (2016)
Journal of Business Economics and Management, Vol 17, Iss 4 (2016)
The main goal of this paper is the calculation of a multi-product model of Customer Potential Value using the Probit method. The results of this first analysis are used to perform an ex-post segmentation of customers, whose output can be employed to