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This study uses the social impact theory to analyse consumer behaviour amidst Covid-19. Fear of scarcity has changed consumer buying behaviour in crisis times such as the now abating global health crisis – i.e., Covid-19. The study asserts that the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6bae5623c63a9f86340d0a6b58d2019
https://doi.org/10.20944/preprints202302.0403.v1
https://doi.org/10.20944/preprints202302.0403.v1
Publikováno v:
Information Management and Business Review. 13:1-13
Social media tools have emerged as an imperative source of information for customers. However, the relationship between information volume on social media and consumer choice quality remains blurred in literature. The study sought to examine the rela