Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Gikis, S. N."'
Autor:
Komarova, A. G., Gikis, S. N.
The article is devoted to the definition of event PR and its ways of realization. It considers main PR and market specialists’ approaches to the definition of the term «event PR». The author explores characteristic features of event PR campaigns,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::a466580eeb0516b3250c07ea885bc929
https://hdl.handle.net/10995/72036
https://hdl.handle.net/10995/72036
Autor:
Tsarikevich, V. V., Gikis, S. N.
The article considers the category of territory promotion and highlights its essential features and markers. A special object of the study is the PR-tools that are appropriate to use when promoting the region. В статье рассматривае
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::0c634216c91791f832d1f6292c3cb3f5
https://hdl.handle.net/10995/72039
https://hdl.handle.net/10995/72039