Výsledky vyhledávání - "Gielens, K. J. P."

Autor: Gielens, K. J. P., Els Gijsbrechts

Publikováno v: Tilburg University-PURE

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ce78913d90133a11145526aa925dc0f6
https://research.tilburguniversity.edu/en/publications/7bb4407b-85d5-4a86-88f1-a39c9c8f967a

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Intra- and inter-format competition among discounters and supermarkets

Autor: Cleeren, K., Verboven, F. L., Marnik Dekimpe, Gielens, K. J. P.

Publikováno v: Marketing Science, 29(3), 456-473. INFORMS Inst.for Operations Res.and the Management Sciences
Tilburg University-PURE

The price-aggressive discount format, popularized by chains such as Aldi and Lidl, is very successful in most Western economies. Its success is a major source of concern for traditional supermarkets. Discounters not only have a direct effect on super

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::945ade3376cd0871fc0b29e7f2fb2901
https://research.tilburguniversity.edu/en/publications/05d2eda6-fede-4377-8dc7-ed4c1bb2ab59

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