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Place branding strategies contribute to policy decisions that shape a city. Little research, however, investigates how place marketers influence the decision-making of those higher up in the value chain. Drawing upon Bourdieu's theory of cultural int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::372872a39953503cbd1b0656f9fddea3
Autor:
Keith Dinnie, Giannina Warren
This article applies a social constructionist approach to the analysis of the promotional actors in place branding. Previous studies have provided useful conceptual and empirical perspectives on place branding as an emerging practice in urban governa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::976d61d095e4a2f158bc8f0f680d1799
https://eprints.mdx.ac.uk/23212/3/CulturalntermediariesInPlaceBranding.pdf
https://eprints.mdx.ac.uk/23212/3/CulturalntermediariesInPlaceBranding.pdf
Autor:
Giannina Warren, Keith Dinnie
Purpose The purpose of this paper is to explore the place branding dimensions of a city undergoing a concerted effort to build a distinctive brand for itself. Design/methodology/approach A qualitative, exploratory approach is adopted, applying the IC
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::edd286abbbaf605bfd2f086cf2d59c84