Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Giang Tue Trinh"'
Publikováno v:
Marketing Letters.
Practitioners and academics have long discussed strategies for brand sales growth. A recent example is an industry debate in which different brand growth strategies were argued: https://www.mmaglobal.com/thegreatdebate (MMA Global & Neustarr, 2021).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e39366268862252639957e2c724f824e
https://doi.org/10.1007/s11002-023-09682-7
https://doi.org/10.1007/s11002-023-09682-7
Autor:
Giang Tue Trinh1 Giang.Trinh@marketingscience.info, William Anesbury, Zachary1
Publikováno v:
International Journal of Market Research. 2015, Vol. 57 Issue 3, p347-356. 10p. 3 Charts, 4 Graphs.