Zobrazeno 1 - 10
of 236
pro vyhledávání: '"Gianfranco Walsh"'
Publikováno v:
European Management Journal. 41:34-46
Growing digitization is accompanied by a concomitant increase in customer integration, making the customer an even more integral part of service settings, to the extent that customers even may replace employee labor. Customer integration can have pos
Autor:
Daniel Brylla, Gianfranco Walsh
Publikováno v:
International Journal of Electronic Commerce. 26:497-525
Publikováno v:
Journal of Service Management, 2016, Vol. 27, Issue 4, pp. 534-562.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-05-2015-0169
Autor:
Marc Linzmajer, Gianfranco Walsh
Publikováno v:
European Management Journal. 39:688-694
A primary aim of management research is to develop knowledge about the management of organizations. Many countries’ long-trend shift towards a service economy and the concomitant increase in the number of service organizations have stimulated advan
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Autor:
Gianfranco Walsh
Publikováno v:
International Marketing Review. 39:80-104
PurposeThis research examines the direct and indirect effects of immigrant consumers' (heritage vs host) cultural orientation on their opinion leadership, in relation to heritage versus host culture peers. In addition to examining the potential media
Publikováno v:
Journal of Services Marketing, 2013, Vol. 27, Issue 5, pp. 347-360.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-10-2011-0157
Autor:
Gianfranco Walsh, Boris Bartikowski
Publikováno v:
European Journal of Marketing, 2013, Vol. 47, Issue 8, pp. 1213-1237.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/03090561311324291
Autor:
Gianfranco Walsh, Daniel Brylla
Publikováno v:
International Journal of Electronic Commerce. 24:497-526
Online retailers work to optimize product presentations; this study relies on scene perception theory to predict that product images with spatial backgrounds lead to more favorable consumer respons...
Publikováno v:
Marketingübungsbuch ISBN: 9783662651278
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc95179450d9d72b77b38bd5a8bc501d
https://doi.org/10.1007/978-3-662-65128-5_5
https://doi.org/10.1007/978-3-662-65128-5_5
Publikováno v:
Marketingübungsbuch ISBN: 9783662651278
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d439f9ad38edddfc1b0855db3ba4bf5f
https://doi.org/10.1007/978-3-662-65128-5_8
https://doi.org/10.1007/978-3-662-65128-5_8