Výsledky vyhledávání - "Giada, Mainolfi"

Luxury during trade tensions. The influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products

Autor: Giada Mainolfi

Publikováno v: International Marketing Review. 39:32-54

PurposeUsing trade tensions as a background scenario, the study aims to investigate the dynamics of coexistence between cosmopolitan trends and the patriotic moods of luxury consumers, and how these feelings interact with both economic animosity and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ec389a897056239820bc4a09beb5f344
https://doi.org/10.1108/imr-05-2019-0133

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Not just food: Exploring the influence of food blog engagement on intention to taste and to visit

Autor: Giada Mainolfi, Riccardo Resciniti, Vittoria Marino

Publikováno v: British Food Journal. 124:430-461

PurposeThe present study investigates the impact of perceived enjoyment, blogger credibility and homophily on readers' engagement. Moreover, the study investigates the role exerted by blog engagement on intentions to follow blogger's recommendations.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cf600346d94c60428051e07a574bb8f5
https://doi.org/10.1108/bfj-04-2021-0400

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The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study

Autor: Giada Mainolfi, Donata Tania Vergura

Publikováno v: Journal of Fashion Marketing and Management: An International Journal. 26:473-494

PurposeThe study aims to contribute to the knowledge on the role of the fashion bloggers in the product adoption process in both advanced and emerging markets. Specifically, the study investigates the impact of credibility, engagement and homophily o

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::422fc06215dcd6a25da36a070a2f183b
https://doi.org/10.1108/jfmm-03-2020-0050

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Exploring materialistic bandwagon behaviour in online fashion consumption: A survey of Chinese luxury consumers

Autor: Giada Mainolfi

Publikováno v: Journal of Business Research. 120:286-293

The study examined influencing factors that affect Chinese consumers' attitude towards purchasing foreign luxury fashion goods online. Data were collected in mainland China. A total of 502 respondents were included. Using structural equation modellin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::de5cd843f18d324921ecf529746b57a9
https://doi.org/10.1016/j.jbusres.2019.11.038

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Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience

Autor: Vittoria Marino, Giada Mainolfi

Publikováno v: Journal of Business Research. 116:699-710

Hosting special events can be a unique opportunity for boosting the touristic development resulting in loyalty and attachment toward the destination and its assets. Understanding the variables that influence event tourism behaviours within the contex

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fd2bfe52e154cf1a6c56dcc731c9a18e
https://doi.org/10.1016/j.jbusres.2018.03.001

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