Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Gia Nardini"'
Autor:
Aida Faber, Colleen Bee, Marina Girju, Naz Onel, Anne Marie Rossi, Marina Cozac, Richard J. Lutz, Gia Nardini, Camilla Eunyoung Song
Publikováno v:
Journal of Consumer Affairs. 56:1260-1283
Autor:
Gia Nardini, Melissa G. Bublitz, Caitlin Butler, Staci Croom-Raley, Jennifer Edson Escalas, Jonathan Hansen, Laura A. Peracchio
Publikováno v:
Journal of Public Policy & Marketing. 41:254-276
Nonprofit organizations addressing societal challenges such as hunger, poverty, and racial inequities want to grow the impact of their promising solutions to these problems—scaling social impact. Yet, local, community-based nonprofits often struggl
Publikováno v:
Journal of Business Research. 127:364-372
Online daily coupons (ODCs) (e.g., Groupon) differ from conventional coupons, in that they require customers to make a prepayment for a product or service to receive a substantive discount at a later point in time. Drawing from escalation of commitme
Autor:
Laura A. Peracchio, Gia Nardini, Tracy Rank-Christman, Melissa G. Bublitz, Samantha N.N. Cross
Publikováno v:
Journal of Consumer Psychology. 31:112-145
Autor:
Carrie Absher, Martina Hutton, Charlene A. Dadzie, Laura A. Peracchio, Andrea Heintz Tangari, Melissa G. Bublitz, Jonathan Hansen, Jennifer Edson Escalas, Gia Nardini
Publikováno v:
Journal of Business Research. 100:354-365
In underserved communities throughout affluent countries, people lack access to affordable, nutritious food. To remedy this, Social Entrepreneurial Organizations (SEOs) are creating local, community-based food distribution infrastructure that provide
Autor:
Gia Nardini, Aner Sela
Publikováno v:
Psychology & Marketing. 36:730-741
Self‐customization in online shopping contexts readily offers an abundance of options for consumers. However, the sheer amount of information can quickly become overwhelming. One way to give people the freedom to choose without overwhelming them wi
Publikováno v:
Psychology & Marketing. 36:520-529
Autor:
Gia Nardini, Richard J. Lutz
Publikováno v:
Journal of Consumer Marketing. 35:633-643
Purpose The purpose of this paper is to investigate the relationship between mental simulation and affective misforecasting of hedonic consumption experiences. Design/methodology/approach The authors present a series of lab and field studies that man
Autor:
Ali Besharat, Gia Nardini
Publikováno v:
Journal of Business Research. 92:321-328
Consumers often pay for consumption events up front. For example, consumers may pay an entrance fee for a food festival or a VIP pass to skip the line at a nightclub. However, research has yet to investigate how this prepayment affects consumers' sub
Autor:
Ali Besharat, Gia Nardini
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Consumers often pay for consumption events up front. For example, consumers may pay an entrance fee for a food festival. However, research has yet to investigate how this prepayment affects consumers’ subsequent consumption decisions. We investigat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e459138d43df77b3a1c007cdd488cd3d
https://doi.org/10.1007/978-3-030-02568-7_163
https://doi.org/10.1007/978-3-030-02568-7_163