Zobrazeno 1 - 10
of 158
pro vyhledávání: '"Ghose, Sanjoy"'
Publikováno v:
In Journal of Retailing and Consumer Services March 2024 77
Autor:
France, Stephen L., Ghose, Sanjoy
Marketing analytics is a diverse field, with both academic researchers and practitioners coming from a range of backgrounds including marketing, expert systems, statistics, and operations research. This paper provides an integrative review at the bou
Externí odkaz:
http://arxiv.org/abs/1801.09185
Publikováno v:
In Transportation Research Part E February 2022 158
Autor:
Bhadauria, Amita1 (AUTHOR) amita.bhadauria@pnw.edu, Bhatnagar, Amit2 (AUTHOR), Ghose, Sanjoy2 (AUTHOR)
Publikováno v:
Services Marketing Quarterly. Jul-Sep2024, Vol. 45 Issue 3, p319-341. 23p.
Publikováno v:
Journal of Consumer Marketing, 2019, Vol. 37, Issue 1, pp. 65-76.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-05-2018-2668
Publikováno v:
In International Journal of Research in Marketing June 2020 37(2):405-420
Publikováno v:
In Industrial Marketing Management May 2020 87:150-159
Publikováno v:
In International Journal of Production Economics September 2019 215:34-47
Autor:
France, Stephen L., Ghose, Sanjoy
Publikováno v:
In Expert Systems With Applications 1 April 2019 119:456-475
Autor:
Ghose, Sanjoy
Publikováno v:
Journal of Marketing Research, 1998 May 01. 35(2), 137-153.
Externí odkaz:
https://www.jstor.org/stable/3151843