Zobrazeno 1 - 10
of 44
pro vyhledávání: '"Gheorghe EPURAN"'
Autor:
Daniel Adrian Gârdan, Gheorghe Epuran, Carmen Adina Paștiu, Iuliana Petronela Gârdan, Daniel Constantin Jiroveanu, Alina Simona Tecău, Diana Magdalena Prihoancă
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 7, Pp 2858-2882 (2021)
In the context created by the COVID-19 pandemic, the aim of the research in this article is to highlight how the consumer experience is constructed, starting from the consumer’s attitudes—which we consider to be implicitly positive—and from the
Externí odkaz:
https://doaj.org/article/805bab8dc165441aa650dba58919ad65
Publikováno v:
Journal of Smart Economic Growth, Vol 5, Iss 2, Pp 1-10 (2020)
Relying on the new technologies, marketers are more and more preoccupied in delivering a unique experience to the customers by using personalized dedicated ads campaigns, built on specific user’s profile. Based on facial recognition and emotions in
Externí odkaz:
https://doaj.org/article/698890b796b1403f8eb6d1fb3cd4e05c
Publikováno v:
Risk in Contemporary Economy, Vol 1, Iss 1, Pp 501-505 (2019)
In tourism, as in other economic sectors, technological innovation plays a very important role in achieving the companies’ objectives and, also, in meeting consumers' desires as much as possible. In this context, the concrete benefits of the augmen
Externí odkaz:
https://doaj.org/article/d366723d15144bbb98be461743c0345c
Publikováno v:
Annals of Spiru Haret University Economic Series, Vol 15, Iss 4, Pp 49-59 (2016)
Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process i
Externí odkaz:
https://doaj.org/article/55cb089c8990489c9f1c358833cd3667
Publikováno v:
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, Vol 21, Iss 2, Pp 77-85 (2015)
No-one would doubt that hotel business owners are operating in dynamic and challenging times. The frameworks strategic marketers once used are also evolving embracing some of the changes in today’s technology and environment. Recently, Chairman and
Externí odkaz:
https://doaj.org/article/30ceb159a4494e94ab197a7076189a08
Publikováno v:
Risk in Contemporary Economy, Vol 2, Iss 1, Pp 560-565 (2015)
Today, consumers do not just buy brands, but also buy company philosophies and policies. Worldwide studies have shown that customers tend to favour companies that are perceived to be socially and environmentally responsible. For that, companies need
Externí odkaz:
https://doaj.org/article/3516f4443bf446b093d5707cd1489a48
Publikováno v:
Studies and Scientific Researches: Economics Edition, Vol 0, Iss 24 (2016)
The issue of culture consumption is a particular concern within the modern marketing theory. Culture can be seen as representing a body of knowledge, beliefs, values, attitudes, symbols etc, developed in a certain period of time by a group of individ
Externí odkaz:
https://doaj.org/article/7adf2bc567f74f17899afdcef3d1ad6d
Autor:
Ioana OLARIU, Gheorghe EPURAN
Publikováno v:
Risk in Contemporary Economy, Vol 1, Pp 255-260 (2012)
This paper is about understanding through deep market analysis what are the issues and opportunities in distribution. It highlights the detailed hypotheses driven ‘diagnostic’ framework to perform this analysis and shows the selling force role in
Externí odkaz:
https://doaj.org/article/3477a8a9f7d84038b8895968c183fec1
Publikováno v:
Studies and Scientific Researches: Economics Edition, Vol 0, Iss 22 (2015)
In case of dental care consumption, a very special influence will have the social factors. This influence, from the level of consumers’ behavior can be analyzed on two distinct levels – that of normatives impose by the social organization particu
Externí odkaz:
https://doaj.org/article/749ce7f9a90d48948f15bc40741e97a8
Publikováno v:
Studies and Scientific Researches: Economics Edition, Vol 0, Iss 18 (2013)
Communication in marketing has always been a continuous conceptual hybrid of input from various domains: marketing, P.R., communication, sociology. With the constant transformation of web 2.0. phenomenon, the demarcation lines between these domains a
Externí odkaz:
https://doaj.org/article/8885ea59c20b42839b3e8057f569046e