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pro vyhledávání: '"Gheiti, Joseph L."'
Autor:
Dominick, Joseph R., Raugh, Gail E., Kirkpatrick, Miles W., Tallman Jr., Robert P., Wasem, George, Sadowski, Robert P., Fox, Harold W., Weiss, E.B., Tyler, William D., Merims, Arthur M., Allen, George C., Hodges, Earl F., Deyers, Margaret, Lundquist, Dorothy M., Looney, Zolon M., Holder Jr., Shelby H., Gheiti, Joseph L., Glade Jr., Edward H., Chandler, Whitman M.
Publikováno v:
Journal of Marketing; Apr1973, Vol. 37 Issue 2, p90-111, 22p
