Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Ghasem Zaefarian"'
Publikováno v:
Industrial Marketing Management. 111:127-142
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55c0c96908cff8fcacbafa585d395dc1
https://doi.org/10.1016/j.indmarman.2023.03.010
https://doi.org/10.1016/j.indmarman.2023.03.010
Publikováno v:
Industrial Marketing Management. 107:315-322
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4f314d0f38f91e135484959fa5a15d6
https://doi.org/10.1016/j.indmarman.2022.10.020
https://doi.org/10.1016/j.indmarman.2022.10.020
Publikováno v:
Industrial Marketing Management. 107:A11-A24
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a3360ceabc70d8679c248c80d9909f8
https://doi.org/10.1016/j.indmarman.2022.10.003
https://doi.org/10.1016/j.indmarman.2022.10.003
Publikováno v:
Journal of Business Research. 145:228-239
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44aee6b5df53d50ed9dd462bd13a4e1b
https://doi.org/10.1016/j.jbusres.2022.01.055
https://doi.org/10.1016/j.jbusres.2022.01.055
Publikováno v:
Journal of Business Research. 145:130-143
Despite recent attempts to explain the nature of customer involvement, the question of how to curb its negative effect on product innovation has yet to be explored. This study focuses on the association between customer involvement and developers’
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::911f685b60b4371f3e114fabbd25632b
https://doi.org/10.1016/j.jbusres.2022.03.001
https://doi.org/10.1016/j.jbusres.2022.03.001
Publikováno v:
Industrial Marketing Management. 99:A1-A12
The event study methodology, which is gaining recognition in the business and marketing disciplines, is a technique used to capture the impact of significant events and announcements at the firm level and country level. Originating from the finance a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ca4feaed50e84bf0bedef6ab3e783f5
https://doi.org/10.1016/j.indmarman.2021.02.004
https://doi.org/10.1016/j.indmarman.2021.02.004
Publikováno v:
Industrial Marketing Management. 98:193-206
In this article, we present key tenets of good experimental design and provide some practical considerations for industrial marketing researchers. We first discuss how experiments have the ability to assess causal claims. Next, we provide an experime
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b290598ca6d2d6a1bee51ed9a5e26677
https://doi.org/10.1016/j.indmarman.2021.08.007
https://doi.org/10.1016/j.indmarman.2021.08.007
Transaction costs economics work has argued that monitoring procedures are needed to evaluate the extent to which overseas partners comply with their obligations. We posit that the transactional theory of stress can also inform on how to distinguish
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4751dee01e54f9944b2e9172da4b4e50
Publikováno v:
Journal of International Marketing. :1069031X2311702
Business-to-business (B2B) firms leverage the advantages of their domestic location to export goods and services. However, little empirical research has examined the extent to which domestic location effects explain variation in B2B firms’ export i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0f0bbd9e45da6b14dc054e93eb904677
https://doi.org/10.1177/1069031x231170206
https://doi.org/10.1177/1069031x231170206
Publikováno v:
Industrial Marketing Management. 90:252-263
Structural Equations Modeling (SEM) has enjoyed increased popularity as an analytical method among Industrial Marketing Management (IMM) authors over the last years. Despite such popularity, many authors fail to understand the basic principles of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ea59a5c1ca2bbc09005144f88eb3e1c7
https://doi.org/10.1016/j.indmarman.2020.07.016
https://doi.org/10.1016/j.indmarman.2020.07.016