Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Ghaith Al-Abdallah"'
Publikováno v:
Cogent Business & Management, Vol 10, Iss 2 (2023)
AbstractThe research aims to provide actionable insights to a Dubai-based digital payment company following a leadership-driven organizational transformation. Semi-structured interviews with executives and staff were supplemented by observations and
Externí odkaz:
https://doaj.org/article/2d361386a77a4fe882fe0bf9aa500cd4
Autor:
Ghaith Al-Abdallah, Sarhang Jumaa
Publikováno v:
UKH Journal of Social Sciences, Vol 6, Iss 1, Pp 10-31 (2022)
This research determines the impact of content marketing (user-generated content (UGC) and firm-generated content (FGC)) on the consumer buying process for telecommunication products and services in the Kurdistan Region of Iraq (KRI). The study attem
Externí odkaz:
https://doaj.org/article/d36740dc5a31410ea1431ed0046bb0a8
Autor:
Ghaith Al-Abdallah, Jegr Ababakr
Publikováno v:
International Journal of Dentistry, Vol 2023 (2023)
This study investigates the impact of brand experience (BE) on customer loyalty (CL) and examines the possible mediating effect of brand authenticity (BA) and the moderating effect of frequency of visits on the original relationship between BE and CL
Externí odkaz:
https://doaj.org/article/029564189c284cb795ce6e9f4f2f110d
Publikováno v:
International Journal of Data and Network Science, Vol 5, Iss 4, Pp 691-702 (2021)
This paper investigates the impact of post-purchase user generated content (UGC) and traditional reference groups on the purchase intentions for electronic products (e-products) among young consumers in Jordan. To achieve this, a descriptive methodol
Externí odkaz:
https://doaj.org/article/a0a8a16248ff499cb90db59c281833cc
Autor:
Sahar Mustafa, Ghaith Al-Abdallah
Publikováno v:
Management Science Letters, Vol 10, Iss 7, Pp 1521-1532 (2020)
This research aims at evaluating the traditional communication channels, and the possible impact that it may have on consumers purchase decision, particularly toward their choices of restaurants in Palestine. To achieve this purpose, two main hypothe
Externí odkaz:
https://doaj.org/article/c2aa7bdb7c6c442e86f422651db30443
Publikováno v:
International Journal of Data and Network Science
International Journal of Data and Network Science, Vol 5, Iss 4, Pp 691-702 (2021)
International Journal of Data and Network Science, Vol 5, Iss 4, Pp 691-702 (2021)
This paper investigates the impact of post-purchase user generated content (UGC) and traditional reference groups on the purchase intentions for electronic products (e-products) among young consumers in Jordan. To achieve this, a descriptive methodol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::85dc221d4b15a0350d3e7b07a7219991
https://doi.org/10.5267/j.ijdns.2021.7.012
https://doi.org/10.5267/j.ijdns.2021.7.012
Autor:
Ghaith Al-Abdallah
Publikováno v:
International Journal of Industrial and Systems Engineering. 38:469
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58df559b26ceef361fd061cc3ee8d248
https://doi.org/10.1504/ijise.2021.116925
https://doi.org/10.1504/ijise.2021.116925
Autor:
Abou-Moghli, A. A., Ghaith Al-Abdallah
Publikováno v:
Scopus-Elsevier
Al-Abdallah
Al-Abdallah
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1900a9ca27ee3bece9f0e39f55ad1cbc
http://www.scopus.com/inward/record.url?eid=2-s2.0-85064747477&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-85064747477&partnerID=MN8TOARS
