Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Geumchan Hwang"'
Autor:
Geumchan Hwang, James B. Lewis
Publikováno v:
The International Journal of Sport and Society. 13:95-110
Autor:
Geumchan Hwang1 geumchan.hwang@wmich.edu, Kyu-soo Chung2 kchung2@kennesaw.edu
Publikováno v:
Journal of Sport Behavior. 2023, Vol. 46 Issue 1, p56-70. 15p.
Autor:
Geumchan Hwang, Kyu-soo Chung
Publikováno v:
Sport, Business and Management: An International Journal. 10:227-241
PurposeThis study aims to examine how sport fans' intention to donate to college athletics differs by the type of communication and by the interactivity of communication when a college athletic department uses a social cause for marketing.Design/meth
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 21:597-616
PurposeThis study examined how a US college athletic department’s corporate social responsibility (CSR) initiatives influenced fans’ online donation intentions.Design/methodology/approachData were collected from 490 fans of a Division I intercoll
Publikováno v:
Sport in Society. 22:1396-1414
It is often observed that when sport celebrities are involved in scandals they continue to reap a variety of benefits once the scandal fades. While it may appear they suffer little consequence for ...
Autor:
Geumchan Hwang
Publikováno v:
International Journal of Crisis Communication. 3:1-5
The purpose of the study was to examine how sport fans differently perceive on-field scandals and off-field scandals. To examine sport fans’ perceptions toward four types of on-field scandals (doping, match-fixing, embezzlement, and misuse of insid
Publikováno v:
INTERNATIONAL JOURNAL OF HUMAN MOVEMENT SCIENCE. 12:53-68
This study aims to examine how online customer reviews and perceived credibility of online shopping sites affect sport consumers’ purchase intentions online. A total of 204 surveys collected from college students in East and Midwest areas in the Un
Autor:
Geumchan Hwang
Publikováno v:
International Journal of Crisis Communication. 1:64-71
The purpose of the study was to examine the influence of athlete celebrity scandal on a sport fan’s attitude and behavioral intention, and a sport fan’s reaction to athlete celebrity’s media response after the scandal. 308 samples were collecte
Autor:
Geumchan Hwang
Publikováno v:
choregia. 13:13-31
Publikováno v:
Journal of the Korean Ceramic Society. 53:99-104
High purity Si-C (99.999%) powder prepared by mechanical alloying was added to a commercial SiC powder as a sintering additive. Reaction bonded silicon carbide balls and jars with high purity (99.98%) were used for the mechanical alloying. As a resul