INTEGRAÇÃO ENTRE LOGÍSTICA E MARKETING: FATORES CRÍTICOS NA PERSPECTIVA DE INTERAÇÃO E COLABORAÇÃO

Autor: Lopes Pimenta, Márcio, Lago da Silva, Andrea, Hideyuki Yokoyama, Marcos

Publikováno v: Electronic Review of Management; v. 17, n. 3 (2011): Edição 70-set/dez 2011; 716-741
Revista Electrónica de Administración; v. 17, n. 3 (2011): Edição 70-set/dez 2011; 716-741
Revista Eletrônica de Administração; v. 17, n. 3 (2011): Edição 70-set/dez 2011; 716-741

Many researchers highlight the existence of a close relationship between Marketing and Logistics functions. It is perceived that the integration of these functions influences positively the performance of organizations. The literature about inter-fun

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http://seer.ufrgs.br/read/article/view/38520