Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Gerrit Cziehso"'
Publikováno v:
PLoS ONE, Vol 19, Iss 2, p e0296423 (2024)
When governments mandated lockdowns to limit the spread of the coronavirus, the resulting reduction of face-to-face communication threatened many people's psychological well-being by fostering feelings of loneliness. Given social media's eponymous so
Externí odkaz:
https://doaj.org/article/0d02249f73a04d63ace785af3dda1c45
Publikováno v:
Secularism and Nonreligion, Vol 9 (2020)
A long-standing debate in atheist and secular humanist circles has been whether organized secularists should embrace a broader political agenda or steer clear of such commitments. The latter camp argues that atheism does not include a set of socio-po
Externí odkaz:
https://doaj.org/article/0065aa919c0f4c759a7d52c873c226fd
Publikováno v:
Journal of Business Research. 141:393-409
In the digital era, consumers choose among various types of word of mouth (WOM) when searching for product information. This research investigates how consumers allocate their search efforts across three key WOM types: face-to-face (e.g., offline com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::310fbce2f7c3e6272406fc93e2179d54
https://doi.org/10.1016/j.jbusres.2021.11.035
https://doi.org/10.1016/j.jbusres.2021.11.035
Autor:
Thorsten Hennig-Thurau, Nilusha Aliman, Alina Herting, Gerrit Cziehso, Raoul Kübler, Marc Linder
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd9bc981412acc85c29921e5d63bb13a
https://doi.org/10.2139/ssrn.4090014
https://doi.org/10.2139/ssrn.4090014
Publikováno v:
Journal of Business Research. 101:229-242
Many companies struggle with the consequences of introducing prices for previously free services, known as free-to-fee switches. We compare an unexpected forced free-to-fee switch, in which continued usage is only possible if the fee is paid, to a fr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8df6df4bc8a556d5fc02a86912237f34
https://doi.org/10.1016/j.jbusres.2019.03.050
https://doi.org/10.1016/j.jbusres.2019.03.050
Publikováno v:
Secularism and Nonreligion; Vol 9 (2020); 5
Secularism and Nonreligion, Vol 9 (2020)
Secularism and Nonreligion, Vol 9 (2020)
A long-standing debate in atheist and secular humanist circles has been whether organized secularists should embrace a broader political agenda or steer clear of such commitments. The latter camp argues that atheism does not include a set of socio-po
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5dd09ae52c98c3fc71530880bc3e5f2f
https://www.secularismandnonreligion.org/jms/article/view/117
https://www.secularismandnonreligion.org/jms/article/view/117
Autor:
Andreas Kessenbrock, Gerrit Cziehso
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Before purchasing new products, customers often have the desire to access or consult a variety of information sources (e.g., product tests, online reviews, salespersons advice) to make better purchase decisions (Broilo et al. 2016). However, the proc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18f6f9198b064a56e91a4830ace9c96e
https://doi.org/10.1007/978-3-319-99181-8_186
https://doi.org/10.1007/978-3-319-99181-8_186
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Placebo effects, generally known from medicines, became more and more important in the field of marketing (Shiv et al. 2005), although it is still underexplored. A placebo effect can briefly be described as an effect of a substance or treatment, whic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2895405b5d5a771c880b7b98eb775d38
https://doi.org/10.1007/978-3-319-99181-8_153
https://doi.org/10.1007/978-3-319-99181-8_153
Autor:
Gerrit Cziehso
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
In an increasingly competitive environment, it becomes more and more difficult to earn money with digital content. Nevertheless, companies have to think about fee-based business models online to deal with changing environmental conditions (e.g., onli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a60311982ec06580e3dfbbcf4a426af2
https://doi.org/10.1007/978-3-319-99181-8_207
https://doi.org/10.1007/978-3-319-99181-8_207
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Developing new and enhancing existing products are core drivers for the competitiveness, success, and survival of small- and medium-sized enterprises (SMEs), in particular in the B2B sector. However, recent studies found that most of the newly launch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f3fe6245bf2a2fdbba6459e9c48844c
https://doi.org/10.1007/978-3-319-99181-8_96
https://doi.org/10.1007/978-3-319-99181-8_96