Zobrazeno 1 - 10
of 60
pro vyhledávání: '"Gerd Nufer"'
Autor:
Gerd Nufer
Publikováno v:
Innovative Marketing, Vol 15, Iss 3, Pp 116-129 (2019)
In daily life, people tend to use mental shortcuts to simplify and speed up their decision-making processes. A halo effect exists if the impression created by a dominant attribute influences how other attributes of an object or subject are judged. It
Externí odkaz:
https://doaj.org/article/1073cb97664547baad06c41f10a12673
Autor:
Gerd Nufer
Publikováno v:
Innovative Marketing, Vol 9, Iss 2 (2013)
Externí odkaz:
https://doaj.org/article/fe526ddfd2a24bd7a29c9b81eb27c59c
Autor:
Gerd Nufer
Publikováno v:
International Journal of Innovative Business Strategies. 8:505-509
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::afa95684cb69791ce054502c56787847
https://doi.org/10.20533/ijibs.2046.3626.2022.0064
https://doi.org/10.20533/ijibs.2046.3626.2022.0064
Artificial Intelligence (AI) in der Markenführung: Künstliche Neuronale Netze zur Markenimagemessung
Autor:
Gerd Nufer, Manuel Muth
Publikováno v:
Forum Markenforschung 2021 ISBN: 9783658395674
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::003cc80fc5521ae7b4cecf1c504e085d
https://doi.org/10.1007/978-3-658-39568-1_12
https://doi.org/10.1007/978-3-658-39568-1_12
Autor:
Gerd Nufer
Publikováno v:
International Journal of Innovation, Management and Technology. 12:40-44
Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strateg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::980088235a664dd13531e88e763f7112
https://doi.org/10.18178/ijimt.2021.12.3.907
https://doi.org/10.18178/ijimt.2021.12.3.907
Autor:
Gerd Nufer
Publikováno v:
International Journal of Innovative Business Strategies. 6:439-444
The halo effect is a cognitive bias known from social psychology. A halo effect occurs when a global impression or information about a salient characteristic shapes the evaluation of other characteristics. In a sports-related context, the halo effect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85eb7b328e8aadb0f3c398a4061d0751
https://doi.org/10.20533/ijibs.2046.3626.2020.0056
https://doi.org/10.20533/ijibs.2046.3626.2020.0056
Autor:
Gerd Nufer
Publikováno v:
Trends in Event Education ISBN: 9783658311971
Im Gegensatz etwa zur klassischen Werbung handelt es sich beim Event-Marketing um ein dynamisches Kommunikationsinstrument, das laufend Trends und Neuerungen mit sich bringt. Die vielfaltigen Einsatzmoglichkeiten und Potenziale des Event-Marketing er
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d35902d5e28b12fc02408953041d23fa
https://doi.org/10.1007/978-3-658-31198-8_12
https://doi.org/10.1007/978-3-658-31198-8_12
Autor:
Gerd Nufer
Publikováno v:
Sport, Business and Management: An International Journal. 6:476-495
Purpose The purpose of this paper is to comprehensively characterise the interdisciplinary phenomenon of ambush marketing in sports, structure its manifestations, illustrate the consequences associated with ambush marketing and provide a critical eva
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::995738f3a58f6158d5011b746eb366bf
https://doi.org/10.1108/sbm-05-2013-0008
https://doi.org/10.1108/sbm-05-2013-0008
Autor:
Gerd Nufer
Publikováno v:
Sportmanagement ISBN: 9783503181247
Gerd Nufer stellt Ihnen auf einzigartige Weise sowohl die Sicht der Veranstalter und offiziellen Sponsoren von Sport-Events als auch die Sicht der Ambusher aus einer neutralen Perspektive vor: Sie erfahren unter anderem, welche Strategien und Erschei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::73aa59fbd3e5cf851c39709501600f76
https://doi.org/10.37307/b.978-3-503-18124-7
https://doi.org/10.37307/b.978-3-503-18124-7
Autor:
Gerd Nufer
Publikováno v:
Journal of International Business Research and Marketing. 1:44-49
The most important objective of event marketing is to improve the image of a brand or a company. The paper presents an image transfer model for event marketing. Based on current research, an image transfer model for event marketing is developed and t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9ad183fb03f46d977bed06829fcf2528
https://doi.org/10.18775/jibrm.1849-8558.2015.13.3004
https://doi.org/10.18775/jibrm.1849-8558.2015.13.3004