Zobrazeno 1 - 10
of 164
pro vyhledávání: '"Geraldine Rosa Henderson"'
Autor:
Lynn A. Addington, Sonya A. Grier, Akon E. Ekpo, Francesca Sobande, Sonja Martin Poole, Melinda Weekes-Laidlow, Lez Trujillo Torres, Geraldine Rosa Henderson, Kevin D. Thomas
Publikováno v:
Journal of Public Policy & Marketing. 40:126-142
Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing. To understand and transform the insidious ways in which race operates, the authors examine its impact in marketplaces an
Autor:
Sonja Martin Poole, Sonya A. Grier, Kevin D. Thomas, Francesca Sobande, Akon E. Ekpo, Lez Trujillo Torres, Lynn A. Addington, Melinda Weekes-Laidlow, Geraldine Rosa Henderson
Publikováno v:
Ethics of Data and Analytics ISBN: 9781003278290
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::268a7ada068f1b21db2c98a4b1ec1203
https://doi.org/10.1201/9781003278290-14
https://doi.org/10.1201/9781003278290-14
Publikováno v:
Marketing Letters. 29:451-463
This study presents a phenomenological inquiry into the lived experiences of discriminated consumers to understand how they liberate themselves from offline marketplace discrimination. We explore the critical role that information technology plays to
Autor:
Kimberly D. Grantham, Amy L. Ostrom, Geraldine Rosa Henderson, Tracy Rank-Christman, Tiffany Barnett White, John G. Lynch
Publikováno v:
Journal of Services Marketing. 32:570-580
Purpose Intercultural competence has been found to be increasingly important. The purpose of this paper is to understand how intercultural competence impacts service providers’ ability to recognition faces of both black and white consumers. Design/
Publikováno v:
Journal of Interactive Marketing. 40:9-23
Individuals increasingly participate in virtual support communities (VSCs) where they conduct numerous aspects of their lives with others whom they may never encounter in person, and they interact within these communities to attain various goals. Res
Autor:
Kathy Zhang, Geraldine Rosa Henderson
This chapter examines how racialized minorities experience overt and covert discrimination when accessing goods and services. The discrimination varies between outright denial of goods and services and the degradation of the goods and services provid
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8163786652cbd0f83f49792fc978adec
https://doi.org/10.1093/oxfordhb/9780190695583.013.22
https://doi.org/10.1093/oxfordhb/9780190695583.013.22
Publikováno v:
Current Opinion in Psychology. 10:148-153
Diversity has received more attention in psychology than it has in consumer research. Yet the role of diversity in the marketplace is of ever growing importance. In this review article, we discuss how true consumer appraisal — addressing consumers
Autor:
Akon E. Ekpo, Breagin K. Riley, Geraldine Rosa Henderson Gerri, Isaac I. Muñoz, Zachary Yvaire, Kevin D. Thomas
Publikováno v:
Journal of Business Research. 68:119-126
Compatibility among customers within a consumption setting can help marketing managers ensure that Customer-to-Customer Interaction (CCI) between heterophilous customers does not detract from either customer's service experience. To date, however, mu