Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Geraldine Cohen"'
Publikováno v:
Journal of Business Research. 142:176-187
Copyright © 2022 The Authors. This paper explores how aging consumers engage in daily practices to achieve the balance between three aspects of wellbeing: body, mind, and spirit, with data collected from eighteen in-depth interviews with aging consu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4be55b6bcc6af0b4381d02f0f12dfca7
https://doi.org/10.1016/j.jbusres.2021.12.026
https://doi.org/10.1016/j.jbusres.2021.12.026
Yen et al explain why older people must be included in the development of healthy ageing interventions, with a focus on daily practices and accessibility.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c60cea80788d8f99824a0cf440d62820
https://bura.brunel.ac.uk/handle/2438/24542
https://bura.brunel.ac.uk/handle/2438/24542
Publikováno v:
Journal of Marketing for Higher Education. 25:127-154
This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c021e347a3091978de5c5594e4da77e2
https://doi.org/10.1080/08841241.2015.1031315
https://doi.org/10.1080/08841241.2015.1031315
Autor:
Christina Scandelius, Geraldine Cohen
This paper seeks to explore how the concept of strategic ambiguity could have a role in CSR communication to stimulate collaboration with diverse stakeholders. The research is undertaken through a multiple case study in the food and drink value chain
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aabc926255572982b19b686fd0a36c3f
http://bura.brunel.ac.uk/handle/2438/12046
http://bura.brunel.ac.uk/handle/2438/12046
Autor:
Joshie Juggessur, Geraldine Cohen
Publikováno v:
Journal of Brand Management. 16:383-394
The aim of this conceptual paper is to address how the role of fashion and the public display of high fashion brands have contributed to the development of counterfeited brands. The fashion industry is a multimillion pound industry, and many consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4e5191537ffdfc69fcd408c2c3108b1
https://doi.org/10.1057/bm.2008.46
https://doi.org/10.1057/bm.2008.46
Autor:
Christina Scandelius, Geraldine Cohen
Publikováno v:
Towards Life Cycle Sustainability Management ISBN: 9789400718982
This is a postprint version of the Book Chapter. Information regarding the official publication is available from the link below - Copyright @ 2011 Springer Implementation of a Life Cycle Sustainability Management (LCSM) strategy can involve signific
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8049356a0b44f1b299b8f04e4cf9e5b0
http://bura.brunel.ac.uk/handle/2438/5620
http://bura.brunel.ac.uk/handle/2438/5620
PurposeThe purpose of this paper is to examine whether or not EU enlargement would cause companies to standardise their brand portfolios and the brands they offer, between Eastern and Western Europe.Design/methodology/approachThe issue of standardisa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2843fee3c735129b03f9059af9c6368a
https://hdl.handle.net/11475/9336
https://hdl.handle.net/11475/9336
Autor:
Geraldine Cohen
Publikováno v:
Routledge eBusiness ISBN: 9780415255943
e-Business Fundamentals
e-Business Fundamentals
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4012a4cb341cdeedc95bfe4bf48633f
https://doi.org/10.4324/9780203402467.ch8
https://doi.org/10.4324/9780203402467.ch8