Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Georgia-Zozeta Miliopoulou"'
Publikováno v:
Gender, Work & Organization. 28:1741-1765
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::853ee98576758f5f716f9eb5199eb98b
https://doi.org/10.1111/gwao.12636
https://doi.org/10.1111/gwao.12636
Autor:
Georgia-Zozeta Miliopoulou
Publikováno v:
Journal of Research in Interactive Marketing. 13:492-508
Purpose The purpose of this paper is to investigate how the degree of investment and involvement attributed to specific product categories, affect content marketing plans and practices on the Web and social media. Design/methodology/approach This is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4acfce14306b9df56075f54725de77ee
https://doi.org/10.1108/jrim-07-2018-0084
https://doi.org/10.1108/jrim-07-2018-0084
Autor:
Georgia-Zozeta Miliopoulou
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.Drawing from d
Autor:
Georgia-Zozeta Miliopoulou
Publikováno v:
Strategic Innovative Marketing and Tourism ISBN: 9783030361259
This paper proposes a tool for teaching advertising through case studies, enhancing critical skills, media and visual literacy. Using a three-letter acronym and relying on Observation, Research and Conclusion, O.R.C. is here applied on a print ad tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45ea70b71824bbd622d7745be7ca3457
https://doi.org/10.1007/978-3-030-36126-6_93
https://doi.org/10.1007/978-3-030-36126-6_93
Purpose The purpose of this chapter is to combine research findings around gender bias and the challenges women face in academia, and to present a unified conceptual framework. Ample research indicates that the issue is far from sufficiently addresse
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52ac84392b9115dd66e544fd148b5195
https://doi.org/10.1108/s1877-636120190000022013
https://doi.org/10.1108/s1877-636120190000022013
Publikováno v:
International Journal of Interdisciplinary Telecommunications and Networking. 8:51-64
The purpose of this paper is to examine current trends and practices regarding brand communication through the social media, as brand activation in the online social environment rises and proliferates rapidly. Believing that further interdisciplinary
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e8a5cb162ea758ac22406c3a0366f18
https://doi.org/10.4018/ijitn.2016100105
https://doi.org/10.4018/ijitn.2016100105
This chapter examines the brand manager's point of view on content marketing and brand management in the social media. Using the filters of media gatekeeping, the authors study Greek executives' views and practices in local and multinational firms an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0d03d118eb43ad4525758b42e022022
https://doi.org/10.4018/978-1-5225-8188-8.ch004
https://doi.org/10.4018/978-1-5225-8188-8.ch004
The purpose of this paper is to examine current trends and practices regarding brand communication through the social media, as brand activation in the online social environment rises and proliferates rapidly. Believing that further interdisciplinary
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47184b7df862a48434011feb996d0f2b
https://doi.org/10.4018/978-1-5225-5637-4.ch024
https://doi.org/10.4018/978-1-5225-5637-4.ch024