Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Georgia Rocha Félix"'
Publikováno v:
Consumer Behavior Review, Vol 3, Iss 2 (2019)
The aim of this paper was to analyze the influence of feelings of guilt and pride in the intention of buying green products by consumers considered sustainable. Guilt and pride are two constructs that shapes people’s actions to avoid guilt-making b
Externí odkaz:
https://doaj.org/article/734e0375d6c74c68bb746797965d8df1
