Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Georgia Liapati"'
Publikováno v:
Journal of Global Fashion Marketing. 6:251-264
The purpose of this study is to explain the paths that lead to impulse purchasing of fashion products by investigating, for the very first time, the role of brand love in impulse purchasing. In this research, impulse purchasing is defined as the stro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8f07399e5af6a70863f0a0b5c7856f1
https://doi.org/10.1080/20932685.2015.1070679
https://doi.org/10.1080/20932685.2015.1070679
Publikováno v:
British Food Journal. 117:538-552
Purpose– The purpose of this paper is to investigate the impact of brand authenticity on brand attachment and subsequently on consumer behaviour related to food brands.Design/methodology/approach– Results are derived from primary data collected f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::582dc8db1fb28354cf88ea3dd04f2756
https://doi.org/10.1108/bfj-03-2014-0095
https://doi.org/10.1108/bfj-03-2014-0095
Publikováno v:
Marketing Challenges in a Turbulent Business Environment ISBN: 9783319194271
The last few years, the concept of co-creation emerges as central for both academia and industry (Pongsakornrungsilp and Schroeder 2011). Despite the undeniable importance of this topic, the investigation of co-creation’s role in building strong br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78f1de00f1971d21efa47e1b545d411b
https://doi.org/10.1007/978-3-319-19428-8_129
https://doi.org/10.1007/978-3-319-19428-8_129
Publikováno v:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
This study proposes and investigates a structural model explaining the paths that leads to the urge for impulse purchasing of fashion products. This study empirically tests a theoretical model of fashion products impulse buying by examining the assoc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::748edf1a9cc2b57ba790a67ae63b7fd6
https://doi.org/10.1007/978-3-319-11815-4_180
https://doi.org/10.1007/978-3-319-11815-4_180