Zobrazeno 1 - 3
of 3
pro vyhledávání: '"George Xun Wang"'
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2016, Vol. 28, Issue 1, pp. 73-91.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-11-2014-0158
Publikováno v:
Mueller, R D, Wang, G X, Liu, G & Cui, C 2016, ' Consumer xenocentrism in China: An exploratory study ', Asia Pacific Journal of Marketing and Logistics, vol. 28, no. 1, pp. 73-91 . < http://10.1108/APJML-11-2014-0158 >
Purpose– Marketing research has focussed more on in-group favoritism and out-group derogation (i.e. ethnocentrism) than out-group favoritism and in-group derogation (i.e. xenocentrism). The purpose of this paper is to explore the xenocentric behavi
Publikováno v:
Asia Pacific Business Review. 11:461-482
Deng Xiaoping's open-door economic policy provides an opportunity for international economic cooperation and development. Our study attempts to investigate how conflicts between Chinese workers and foreign investors as manifested in human resources m