Zobrazeno 1 - 10
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pro vyhledávání: '"George W. Wynn"'
Autor:
George W. Wynn
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
Selling is one of the major institutions in a viable competitive economy. The number of sales‐ persons in the United States has grown by more than one million since 1980 and now numbers approximately seven million (Storholm 1982). Each year some 18
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e6b53b87c1ee22fee508867cd2b396a
https://doi.org/10.1007/978-3-319-17052-7_73
https://doi.org/10.1007/978-3-319-17052-7_73
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118444
The decision whether to use a sales agent rather than an internal sales force is a complex one. Three criteria are involved, viz.; economics, strategy and control.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b7b3b98129b76042e7626df6b278c99
https://doi.org/10.1007/978-3-319-11845-1_94
https://doi.org/10.1007/978-3-319-11845-1_94
Autor:
David P. Campbell, George W. Wynn
Publikováno v:
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319111001
In a 1973 article, Kotier outlined and explained an all inclusive set of demand situations or "demand states" of continuous order which the marketing manager may face. These states of demand were: Negative, No, Latent, Faltering, Irregular, Full, Ove
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a1703d8524348a4ddf9b9e411fef78e
https://doi.org/10.1007/978-3-319-11101-8_89
https://doi.org/10.1007/978-3-319-11101-8_89
Publikováno v:
Assessing the Different Roles of Marketing Theory & Practice in the Jaws of Economic Uncertainty; 2015, p275-279, 5p
Publikováno v:
Assessing the Different Roles of Marketing Theory & Practice in the Jaws of Economic Uncertainty; 2015, pi-xxxiii, 33p
Autor:
Wynn, George W., Campbell, David P.
Publikováno v:
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference; 2015, p422-426, 5p
Publikováno v:
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference; 2015, pI-XXIX, 29p
Publikováno v:
Marketing Horizons: A 1980's Perspective; 2015, pi-xvii, 17p
Publikováno v:
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference; 2015, p250-255, 6p