Zobrazeno 1 - 10
of 109
pro vyhledávání: '"George I. Balch"'
Autor:
Smith, Don D.
Publikováno v:
American Sociological Review, 1970 Apr 01. 35(2), 389-390.
Externí odkaz:
https://www.jstor.org/stable/2093266
Publikováno v:
Journal of General Internal Medicine
BACKGROUND Language barriers in medical care are a large and growing problem in the United States. Most research has focused on how language barriers affect patients. Less is known of the physician perspective and the efforts they are making to overc
Publikováno v:
Journal of Adolescent Health. 41:35-41
Purpose This study was designed to understand adolescent and parental perceptions, receptivity, and reactions to the concept of screening and brief intervention that primary care physicians can use to reduce alcohol consumption by their non-alcohol-d
Autor:
Glen Szczypka, Yvonne M. Terry-McElrath, Sherry Emery, George I. Balch, Katherine Clegg-Smith, Melanie Wakefield, Brian R. Flay, Erin Ruel
Publikováno v:
Journal of Applied Social Psychology. 35:1894-1910
Emotional reactions to anti-smoking advertising (e.g., fear, sadness, anger) may play an important role in promoting smoking-related attitudinal and behavioral change. Overall, 278 youth completed response ratings of 16 different elements of 50 anti-
Autor:
Gary A. Giovino, Robin J. Mermelstein, George I. Balch, Cindy Tworek, Barbara Sasso, Dianne C. Barker
Publikováno v:
Nicotine & Tobacco Research. 6:9-17
To identify opportunities for smoking cessation among adolescents, we conducted six computer-assisted telephone focus groups with 48 male and female high school student smokers and former smokers from six states across the United States, all aged 15-
Publikováno v:
Social Marketing Quarterly. 6:8-25
Increasingly, it has become clear to social marketers and others that partnerships among organizations are needed to accomplish behavior change and achieve social objectives. While many still take an organization- centered approach, there has been a
Autor:
George I. Balch, Donna M. Mertens
Publikováno v:
The American Journal of Evaluation. 20:265-277
Focus groups are a common tool in evaluation. Here we report experience conducting focus groups with deaf and hard of hearing people, from which we reflect on lessons learned about how we can more effectively “listen” to people in all focus group
Publikováno v:
Health Education & Behavior. 24:786-800
The same pool of African American women participated in a survey and in focus groups on motivation to quit smoking. Findings from the two studies were compared to explore potential method effects. Consistent with each method's basic purposes, the sur
Publikováno v:
Journal of Nutrition Education. 29:178-183
This research identifies benefits that target consumers from the national 5 A Day for Better Health media program find motivating, as well as barriers that these benefits must overcome. Conventional and “piggyback” focus groups were conducted wit
Autor:
Kathleen A. Loughrey, Lynne Doner, R. Craig Lefebvre, Linda Hadley, Cecile Johnston, Ellen Eisner, George I. Balch
Publikováno v:
Journal of Nutrition Education. 29:172-177
As part of the national 5 A Day for Better Health program, a communication strategy based on a social marketing model was developed to guide the program's media campaign. Using this approach, the campaign focused on consumer wants and needs to help i