Zobrazeno 1 - 10
of 68
pro vyhledávání: '"George Fisk"'
Publikováno v:
Involve 9, no. 2 (2016), 249-264
Set is a very popular card game with strong mathematical structure. In this paper, we describe “anti-Set”, a variation on Set in which we reverse the objective of the game by trying to avoid drawing “sets”. In anti-Set, two players take turns
Autor:
George Fisk
This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out
Autor:
George Fisk
Publikováno v:
European Business Review. 19:529-535
Autor:
George Fisk
Publikováno v:
Journal of Macromarketing. 26:214-218
The author reflects on the early years of macromarketing, the evolution of the field, and shares new visions for the discipline and the journal. Four developments already visible are believed to be important to future welfare. Macromarketers and macr
Autor:
Terry Clark, George Fisk
Publikováno v:
Journal of Marketing. 63:115-121
Autor:
George Fisk
Publikováno v:
Journal of Marketing Management. 14:657-676
The effectiveness of "reward and reinforcement" strategy used in marketing activity is compared to a strategy of "mutual coercion mutually agreed upon" as a means for accelerating acceptance of environmentally appropriate production and consumption t
Autor:
George Fisk
Publikováno v:
European Journal of Marketing. 31:720-729
States that knowledge drawn from relevant dimensions of reality answers questions about the ultimate end of the world. Marketing technologies are appropriate means for achieving four states that reduce probabilities of an apocalyptic doomsday: popula
Autor:
George Fisk
Publikováno v:
Journal of Macromarketing. 23:50-52
Autor:
George Fisk
Publikováno v:
Journal of Macromarketing. 15:176-178