Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Geoffrey K.F. Tso"'
Publikováno v:
International Journal of Advertising. 41:435-461
Program audience ratings are typically used as a reference in placing and pricing television advertisements. However, the discrepancy in audience size between a program and its commercials impairs ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dee77d57c6e465efa6246f4c75c10bcc
https://doi.org/10.1080/02650487.2021.1906541
https://doi.org/10.1080/02650487.2021.1906541
Publikováno v:
Production and Operations Management. 30:1583-1602
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8fb7e26bffc3697a5e0868c46dd165a3
https://doi.org/10.1111/poms.13275
https://doi.org/10.1111/poms.13275
Publikováno v:
International Journal of Forecasting. 37:302-321
Rather than being sold several months before a program is aired, more than 20% of TV advertising slots are retained for sale weekly near the program’s broadcast time. Distinct from the literature that mainly focuses on the forecasting of program ra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::913d22cdef94c63c1dc9e73a7eda70d8
https://doi.org/10.1016/j.ijforecast.2020.06.002
https://doi.org/10.1016/j.ijforecast.2020.06.002
Publikováno v:
Applied Stochastic Models in Business and Industry. 37:251-265
Crowdfunding has emerged as a major way to raise financial supports through collaborative contributions of the general public. In recent studies, promotional activities are found to be highly influential to the final outcome of crowdfunding projects.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a17361e5174c83602d5a6685b71e2ba8
https://doi.org/10.1002/asmb.2575
https://doi.org/10.1002/asmb.2575
Publikováno v:
Journal of Statistical Computation and Simulation. 90:2789-2813
MCMC algorithm is well-known for having difficulty exploring distant modes when the target distribution is multi-modal. The reason is that a proposal state is likely to be rejected when traversing ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f1eb8ba0b46e8c1b7533ae9c317c921
https://doi.org/10.1080/00949655.2020.1790562
https://doi.org/10.1080/00949655.2020.1790562
Autor:
Geoffrey K.F. Tso, Lianlian Song
Publikováno v:
Journal of Management Science and Engineering, Vol 5, Iss 2, Pp 87-104 (2020)
Facing the challenge of attracting consumers and winning market share under the proliferation of TV stations and channels, the traditional TV stations often make some marketing strategies. However, how to evaluate the effectiveness of different strat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::92e9fbf8e379da92b821c58d3b3e7dbc
https://doi.org/10.1016/j.jmse.2020.05.002
https://doi.org/10.1016/j.jmse.2020.05.002
Analysis of launch strategy in cross-border e-Commerce market via topic modeling of consumer reviews
Publikováno v:
Electronic Commerce Research. 19:863-884
Spurred by the policy of China’s Belt and Road Initiative, Chinese e-Commerce companies have found great opportunities in selling goods overseas. The cross-border e-Commerce shares similarities of launch and marketing strategies with domestic e-Com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8724b5d84e16f0f882b623b31096a72
https://doi.org/10.1007/s10660-019-09368-1
https://doi.org/10.1007/s10660-019-09368-1
Publikováno v:
The Singapore Economic Review. 68:485-506
This paper aims to investigate the role of a consumer satisfaction index (CSI) for financial investments in the Hong Kong market. Using yearly data for Hong Kong consumer satisfaction index (HKCSI) to compile a CSI at company level, the effect of con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b392741ef62a030c63611465c7be3f7
https://doi.org/10.1142/s0217590819500152
https://doi.org/10.1142/s0217590819500152
Publikováno v:
Journal of the Association for Information Systems. :285-316
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::37c203ff62d5d89fba18c67ce8fb679b
https://doi.org/10.17705/1jais.00536
https://doi.org/10.17705/1jais.00536
Publikováno v:
Physica A: Statistical Mechanics and its Applications. 510:15-25
In this paper, we propose a new exchange rate forecasting model using Variational Mode Decomposition (VMD) with parameter optimization by the combined Mean Square Error (MSE) and Error Entropy (EE) criterion. Exchange rate is decomposed into a series
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51245388df885ff6e1588817667e26f2
https://doi.org/10.1016/j.physa.2018.05.135
https://doi.org/10.1016/j.physa.2018.05.135