Výsledky vyhledávání - "Geoff Easton"

Intuitive managerial thinking; the use of mental simulations in the industrial marketing context

Publikováno v: Industrial Marketing Management. 39:425-436

In this paper, we introduce empirical evidence showing how mental simulation was used as a heuristic strategy in an industrial network context. The mental network simulations observed are consistent with the Recognition-Primed Decision (RPD) model, a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a7daca5f8b9373b2a1a9147e48f03c15
https://doi.org/10.1016/j.indmarman.2007.08.012

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Critical realism in case study research

Autor: Geoff Easton

Publikováno v: Industrial Marketing Management. 39:118-128

Case study research is the most popular research method for researchers in industrial marketing. However despite a number of attempts the problem of satisfactorily justifying the use of case research remains. This paper proposes critical realism as a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d08865820149d9be297b0b78860395d9
https://doi.org/10.1016/j.indmarman.2008.06.004

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UNDERSTANDING THE DYNAMICS OF INDUSTRIAL NETWORKS USING KAUFFMAN BOOLEAN NETWORKS

Autor: Ian Wilkinson, Geoff Easton, Roger J. Brooks, Kristina Georgieva

Publikováno v: Scopus-Elsevier

Industrial networks offer a prime example of the tension between system stability and change. Change is necessary as a response to environmental variation, whereas stability provides the underpinning for long-term investment and the exploitation of e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8054313aac7c247d060a53696f5aae6d
https://doi.org/10.1142/s0219525908001544

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Liberating the Markets for Journal Publications: Some Specific Options

Autor: Geoff Easton

Publikováno v: Journal of Management Studies. 44:628-639

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d735b2ac8480f8c4ee863c86b72ceb3b
https://doi.org/10.1111/j.1467-6486.2007.00702.x

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Entrepreneurial Social Capital Unplugged

Autor: James L. Bowey, Geoff Easton

Publikováno v: International Small Business Journal: Researching Entrepreneurship. 25:273-306

First, we develop a macro level explanation for how changes in social capital occur. Second, we apply a dynamic approach to social capital by examining on a more micro level the activities which are involved with and contribute to the increase or dec

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::74b55aaea9734ec139e00b8c5a4a099f
https://doi.org/10.1177/0266242607076528

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Net social capital processes

Autor: Geoff Easton, James L. Bowey

Publikováno v: Journal of Business & Industrial Marketing. 22:171-177

PurposeThe paper seeks to use the concept of net social capital to help explain the behaviour of a business constellation, a group of entrepreneurial firms in different businesses that cooperate to their mutual benefit.Design/methodology/approachThe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d053dd500201b98d0c0556762a077aae
https://doi.org/10.1108/08858620710741878

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Evaluating the impact of B2B e-commerce: a contingent approach

Autor: Luis Araujo, Geoff Easton

Publikováno v: Industrial Marketing Management. 32:431-439

Technological developments in e-commerce provide one of the most important challenges to B2B marketers currently. In this paper, we use a contingent approach to attempt to assess the likely impact of two forms of e-technology, Virtual Markets (VMs) a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::21f0f4ed3912f1048f431b8067394a6f
https://doi.org/10.1016/s0019-8501(03)00016-6

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Marketing Journals and the Research Assessment Exercise

Autor: Geoff Easton, D. M. Easton

Publikováno v: Journal of Marketing Management. 19:5-24

The publication of the 2001 UK HEFCE Research Exercise data provides an opportunity to examine the performance not only of Business and Management HE institutions but also the journals submitted by the research active marketing stag from those instit

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::35112c72e1ef11570c853ecb60a93291
https://doi.org/10.1362/026725703763771944

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Patterns of actor response to environmental change

Autor: Debbie Harrison, Geoff Easton

Publikováno v: Journal of Business Research. 55:545-552

Organisations respond to environmental change in many and complex ways and, as a result, studying the way in which they do so is problematic. In this paper, we take advantage of a natural experiment — the banning of chlorofluorocarbons (CFCs) — t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::db78f07c79b4c83e8bf36f0d14fde526
https://doi.org/10.1016/s0148-2963(00)00194-6

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Marketing: a critical realist approach

Autor: Geoff Easton

Publikováno v: Journal of Business Research. 55:103-109

The debate in marketing about the philosophy of science that would be most appropriate for the discipline ended in the early 1990s with realism as the apparent victor. However, there are many variations within the realist camp. One particular version

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a72e00d7b68ce9d2a6f6a2b48fa36713
https://doi.org/10.1016/s0148-2963(00)00145-4

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