Zobrazeno 1 - 10
of 77
pro vyhledávání: '"Gemma A. Calvert"'
Publikováno v:
Behavioral Sciences, Vol 12, Iss 1, p 17 (2022)
Recent U.S. elections have witnessed the Democrats nominating both black and female presidential candidates, as well as a black and female vice president. The increasing diversity of the U.S. political elite heightens the importance of understanding
Externí odkaz:
https://doaj.org/article/4f0f89ba07e44f289e81847f299bb0b3
Autor:
Abhishek Pathak, Gemma Anne Calvert
Publikováno v:
Behavioral Sciences, Vol 11, Iss 2, p 12 (2021)
Throughout the history of languages, poets and writers have used linguistic tools to enhance euphony in their creations. One of the widely used tools to convey melody in any written (or spoken) creative art form is the use of long vowels. This paper
Externí odkaz:
https://doaj.org/article/a0745377481e45abbec4ff1a02a14706
A reference work for the emerging field of multisensory integration, covering multidisciplinary research that goes beyond the traditional'sense-by-sense'approach and recognizes that perception is fundamentally a multisensory experience.This landmark
Publikováno v:
Journal of Business Research. 165:114032
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b96975667e1e885f1232a0df5383db44
https://doi.org/10.1016/j.jbusres.2023.114032
https://doi.org/10.1016/j.jbusres.2023.114032
Publikováno v:
Behavioral Sciences, Vol 10, Iss 4, p 73 (2020)
IMPULSE is a novel method for detecting affective responses to dynamic audiovisual content. It is an implicit reaction time test that is carried out while an audiovisual clip (e.g., a television commercial) plays in the background and measures feelin
Externí odkaz:
https://doaj.org/article/7771d622cfa04ca792a1a8c0925df330
Autor:
Gemma Anne Calvert, Abhishek Pathak, Lim Elison Ai Ching, Geraldine Trufil, Eamon Philip Fulcher
Publikováno v:
Behavioral Sciences, Vol 9, Iss 10, p 109 (2019)
This paper reports the results of a combined biometric and implicit affective priming study of the emotional consequences of being the provider or receiver of either positive or negative customer service experiences. The study was conducted in two st
Externí odkaz:
https://doaj.org/article/49368b6523064ec48515218413664b74
Autor:
Chitra Panchapakesan, May O. Lwin, Jiahui Lu, Gemma A. Calvert, Anita Sheldenkar, Lewis K S Lim
Publikováno v:
Journal of Health Communication. 25:385-393
eHealth can empower patients to make informed health decisions. However, inaccurate and misleading health information is not uncommon on the Internet, which requires users' competencies to both utilize eHealth technologies and evaluate eHealth credib
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::279a54b9417b5ea75c3a5c090ee9454a
https://doi.org/10.1080/10810730.2020.1776422
https://doi.org/10.1080/10810730.2020.1776422
Publikováno v:
Psychology & Marketing. 37:837-847
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6118f5e7eb5180235e98864ee8e21b72
https://doi.org/10.1002/mar.21346
https://doi.org/10.1002/mar.21346
Publikováno v:
European Journal of Marketing. 53:2109-2125
Purpose Counterfeiting is a menace in the emerging markets and many successful brands are falling prey to it. Counterfeit brands not only deceive consumers but also fuel a demand for lower priced replicas, both of which can devalue the bona-fide bran
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4d54839978365e2e636adbe405f5c250
https://doi.org/10.1108/ejm-09-2017-0586
https://doi.org/10.1108/ejm-09-2017-0586
Publikováno v:
Psychology & Marketing
Brand names are a crucial part of the brand equity and marketing strategy of any company. Research suggests that companies spend considerable time and money to create suitable names for their brands and products. This paper uses the Zipf's law (or Pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a0d093d8f092df7f096ff23780bf7fae
https://doi.org/10.1002/mar.21247
https://doi.org/10.1002/mar.21247