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pro vyhledávání: '"Gelper, Sarah"'
Autor:
Vanga, Ratnaji, Thiyagarajan, Nagasubramanian, Gelper, Sarah, Maknoon, Yousef, Duinkerken, Mark B., Tavasszy, Lóránt A.
Publikováno v:
In Research in Transportation Business & Management December 2024 57
Akademický článek
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Publikováno v:
In International Journal of Research in Marketing June 2023 40(2):316-341
Publikováno v:
In International Journal of Research in Marketing December 2022 39(4):1275-1295
We study the predictive power of industry-specific economic sentiment indicators for future macro-economic developments. In addition to the sentiment of firms towards their own business situation, we study their sentiment with respect to the banking
Externí odkaz:
http://arxiv.org/abs/1508.02846
Planning marketing mix strategies requires retailers to understand within- as well as cross-category demand effects. Most retailers carry products in a large variety of categories, leading to a high number of such demand effects to be estimated. At t
Externí odkaz:
http://arxiv.org/abs/1506.01589
Publikováno v:
Journal of Marketing Research, 2018 Dec 01. 55(6), 801-817.
Externí odkaz:
https://www.jstor.org/stable/26966544
Publikováno v:
Annals of Applied Statistics 2013, Vol. 7, No. 1, 226-248
Sparse model estimation is a topic of high importance in modern data analysis due to the increasing availability of data sets with a large number of variables. Another common problem in applied statistics is the presence of outliers in the data. This
Externí odkaz:
http://arxiv.org/abs/1304.4773
Publikováno v:
In European Journal of Operational Research 1 October 2016 254(1):138-147
Publikováno v:
In Journal of Retailing March 2016 92(1):25-39