Zobrazeno 1 - 10
of 242
pro vyhledávání: '"Gelb, Betsy D."'
Autor:
Samaraweera, Manoshi1 (AUTHOR), Gelb, Betsy D.2 (AUTHOR), Bolander, Willy3 (AUTHOR), Zahn, William J.4 (AUTHOR)
Publikováno v:
Journal of Personal Selling & Sales Management. Sep2023, Vol. 43 Issue 3, p207-221. 15p. 1 Diagram, 3 Charts, 2 Graphs.
Publikováno v:
Journal of Business Strategy, 2021, Vol. 43, Issue 5, pp. 306-315.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBS-03-2021-0051
Publikováno v:
International Marketing Review, 2022, Vol. 39, Issue 4, pp. 811-835.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-05-2021-0177
Publikováno v:
Journal of Business Strategy, 2020, Vol. 42, Issue 1, pp. 41-49.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBS-10-2019-0191
Publikováno v:
Journal of Business Strategy, 2018, Vol. 40, Issue 4, pp. 11-17.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBS-05-2018-0091
Publikováno v:
In Business Horizons September-October 2018 61(5):765-774
Publikováno v:
Journal of Business Strategy, 2018, Vol. 39, Issue 3, pp. 3-8.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBS-07-2017-0100
Publikováno v:
In Business Horizons September-October 2017 60(5):657-666
Autor:
Sorescu, Alina B., Gelb, Betsy D.
Publikováno v:
Journal of Advertising, 2000 Dec 01. 29(4), 25-40.
Externí odkaz:
https://www.jstor.org/stable/4189159
Publikováno v:
Journal of Advertising, 1998 Jul 01. 27(2), 33-51.
Externí odkaz:
https://www.jstor.org/stable/4189070