Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Geebum Park"'
Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
Publikováno v:
Journal of Global Scholars of Marketing Science. 31:598-613
Although most relationships are not symmetrical but interrelated, studies on the antecedents of customer attitude using SOR framework have focussed on the main effects and primacy issues of particu...
Publikováno v:
Journal of Korea Service Management Society. 19:191-224
Publikováno v:
Journal of Business Research. 69:5809-5818
This research divides customers' on-site luxury shopping experiences into two stages—before and after entering a luxury shop—and then examines the effect of specific customer emotions in each stage. In detail, this study examines the impact of cu
Publikováno v:
Journal of Business and Management. 4:39-58
As firms’ interest in actively engaging customers throughout the business process grows, so has firms’ need to better understand its impact on service outcomes not only from the firm’s perspective but also from the customer’s perspective. Thi
Publikováno v:
Global Marketing Conference Proceeding.
In services in general, customers play critical roles in determining the success of service delivery. Some services (such as education) require an active participation of customers for the successful accomplishment of purchase objectives. Yet, there