Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Gatot Wijayanto"'
Autor:
Gatot Wijayanto, Rovanita Rama, Jushermi Jushermi, Arwinence Pramadewi, Yutiandry Rivai, Deswita S
Publikováno v:
International Journal of Business, Law, and Education, Vol 5, Iss 1, Pp 1354-1368 (2024)
The present study examines the complex relationships that exist between pricing strategy, promotional activities, supply chain management, market research, and marketing performance within the framework of start-ups in Indonesia. Partial Least Square
Externí odkaz:
https://doaj.org/article/a7179b667b2b4b29ac4add037a331218
Autor:
Gatot Wijayanto, Jushermi Jushermi, Aida Nursanti, Arwinence Pramadewi, Arini Novandalina, Yutiandry Rivai
Publikováno v:
International Journal of Business, Law, and Education, Vol 5, Iss 1, Pp 1046-1063 (2024)
This study explores how market research, social capital, and dynamic capabilities interact to shape the competitiveness and sustainability of firms in Indonesia's tourism creative economy. Survey data from 215 businesses were analyzed quantitatively
Externí odkaz:
https://doaj.org/article/84e5610af2b247609895403db59fd6ee
Publikováno v:
International Journal of Business, Law, and Education, Vol 5, Iss 1, Pp 811-823 (2024)
The complex relationships between digital marketing tactics, user experience, and e-commerce platforms are examined in this study, as well as how these relationships affect MSMEs' (micro, small, and medium-sized enterprises) ability to compete in the
Externí odkaz:
https://doaj.org/article/fde56b5f49674426900e2c2805d0b81d
Publikováno v:
Indonesian Community Journal, Vol 4, Iss 2 (2024)
Artikel ini menjelaskan strategi pengembangan branding lokal melalui pemasaran berbasis komunitas untuk memajukan sektor pariwisata dan mempromosikan produk unggulan di tingkat daerah. Dengan studi literatur dan analisis data, artikel ini menyoroti k
Externí odkaz:
https://doaj.org/article/c41ccd03242a411fbcc98b36d32ad843
Publikováno v:
Journal of Management Small and Medium Enterprises (SME's), Vol 16, Iss 1 (2023)
This study is to investigate the direct and indirect effects regarding the Decision to Use the OVO application which is influenced by e-WOM with Trust as a mediating variable. This study is applied to the user of OVO application at the University of
Externí odkaz:
https://doaj.org/article/bc08c48da2a742aea1cb15007a8d1027
Publikováno v:
International Review of Management and Marketing, Vol 9, Iss 2 (2019)
Credit cards are one way to facilitate buying and selling transactions involving banks / issuing companies, credit card holders and sellers. Banking is quite optimistic in the future, the credit card business can provide significant benefits. In the
Externí odkaz:
https://doaj.org/article/3147d4ff011a4831aafe334ad3370638
Autor:
Gatot Wijayanto1 gatot.wijayanto@lecturer.unri.ac.id, Ni Wayan Sinta Devi Saraswati1, Tengku Firli Musfar1, Jushermi1, Marzolina1
Publikováno v:
Journal Hawalah. Jun2023, Vol. 1 Issue 4, p173-185. 13p.
Publikováno v:
Return : Study of Management, Economic and Bussines. 2:219-236
This study aims to evaluate the effect of repurchase intention on the millennial generation through e-word of mouth (e-WOM) as an intervention variable on e-satisfaction and e-trust in Bukalapak e-commerce. This study used quantitative approach and s
Publikováno v:
Interdiciplinary Journal and Hummanity (INJURITY). 2:151-158
This research is a literature study on marketing strategies for MSME owners in Riau. This study aims to analyze what marketing strategies are used by MSME owners in an effort to maintain their business continuity. The research method used in this stu
Autor:
null Gatot Wijayanto, null Arwinence Pramadewi, null Jushermi, null Aulya Anindita Pratiwi, null Muhammad Syafi’i
Publikováno v:
Jurnal Multidisiplin Madani. 3:425-432
This study aims to determine the effect of sales promotion and shopping lifestyle on impulse buying with positive emotion as a mediating variable for shopee customers in Pekanbaru City. The analytical approach uses quantitative methods by collecting