Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Gary H. D'costa"'
Autor:
Bipul Kumar, Gary H. D’costa
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
It is an acknowledged fact that any organizational buying decision is taken so as to eliminate the risk associated with the purchase. This paper investigates the moderating role of risk and the mediating role of brand love on organizational buying. W
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e05f7998cf5a6f0aa9bbb0dc20ff6206
https://doi.org/10.1007/978-3-319-45596-9_75
https://doi.org/10.1007/978-3-319-45596-9_75
Autor:
K.R. Jayasimha, Gary H. D’costa
Publikováno v:
International Journal of Marketing Studies. 7
The purpose of this paper is to identify antecedents contributing to consumer dissatisfaction in a virtual setting. The purpose is not to contravene existing work but rather extend the existing work on consumer dissatisfaction to virtual setting. Whi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e868e6c663b914fba527a6c23dcafd3
https://doi.org/10.5539/ijms.v7n1p117
https://doi.org/10.5539/ijms.v7n1p117
